Iron Man Movieverse

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Name: Iron Man Movieverse
Abbreviation(s): IMM, IM1, IM2, IM3
Creator: Directors:
Jon Favreau (IM1 - IM2)
Shane Black (IM3)
Screenplay by:
Mark Fergus, Hawk Ostby, Art Marcum, Matt Holloway (IM1)
Justin Theroux (IM2)
Drew Pearce, Shane Black (IM3)
Date(s): May 2, 2008 - movie released
June 13, 2008 - The Incredible Hulk movie released
May 7, 2010 - 2nd movie released
May 4, 2012 - The Avengers (film) released
May 3, 2013 - 3rd movie release
Medium: live-action films
Country of Origin: United States
External Links: Official Site:Iron Man the Movie
Click here for related articles on Fanlore.

The Iron Man Movieverse is a live-action film series based on the comic book series of the same name and is the beginning of the Marvel Cinematic Universe. The main character is Tony Stark, the alter ego of the superhero Iron Man.

See also: MCU, The Avengers Movieverse, Captain America Movieverse, The Incredible Hulk (film), Thor Movieverse for more information.


Iron Man (2008) starts off the Marvel Cinematic Universe with the story of billionaire industrialist Tony Stark getting kidnapped and building a suit of armor to escape. He becomes Iron Man and has to fight Obadiah Stane, friend of the family and CEO of Stark Industries for control of his company and his suit. Iron Man 2 (2010) continues this story line. Tony now has to keep the suit and the arc reactor technology out of government hands, while fighting Ivan Vanko and Justin Hammer. He builds War Machine for his best friend Lt. Colonel James Rhodes. Iron Man 3 (2013) introduces Aldrich Killian and AIM, who has developed the Extremis serum to create super soldiers. Tony's girlfriend and CEO of Stark Industries Pepper Potts gets kidnapped and Tony has to save her while suffering from PTSD due to events in The Avengers, and without the help of his trusted AI JARVIS.

Main Characters

In Iron Man 2, Natasha Romanoff aka the Black Widow appeared under the cover of "Natalie Rushman", a S.H.I.E.L.D. agent uncover as Tony's assistant.


The Iron Man Movieverse fandom is mainly found on LiveJournal (the first community ironman_movie was founded on 3 May 2008) and, it later spread to Tumblr and AO3.

Most IMM fanfiction features Tony Stark as a main character, although some authors write Pepper-centric fic that does not involve Tony.


The major het pairing for this fandom is Tony Stark/Pepper Potts. After the release of IM2, Natasha/Tony also appeared although still rare compared Tony/Pepper.

Also after the release of IM2, the main femslash pairing became Natasha/Pepper.

There are several main slash pairings in the movieverse fandom: Tony Stark/James Rhodes, Tony/Jarvis, and Tony/Obadiah.

Since the release of Captain America: The First Avenger in July 2011, there has been an increase in Steve/Tony stories posted[1] that use the movieverse as inspiration and jumping off point, with many fans anticipating the release of The Avengers in 2012.

After the release of The Avengers, Steve/Tony continued to dominate, but there was a sudden increase in Bruce/Tony and Loki/Tony. Tony/Pepper remains the most popular het pairing, but its frequency as the primary pairing in any story has decreased, and many fics that list it as a pairing start with its break-up to make way for a slash pairing, or have it in the background as an open/polyamorous relationship.

Common Tropes, Genres, & Trends


Perhaps because Iron Man has a very small core cast, as opposed to ensemble films like X-Men, crossovers make up a large percentage of the Iron Man fanfiction posted each week. Most of these stories pair Tony with a crossover character of the author's choice, making Tony something of a little black dress.

Tony crosses over well into fandoms with technology as a theme, like Transformers, and is often paired with either lonely billionaires, like Lex Luthor, Harry Osborn or Bruce Wayne, or characters who love hands-on mechanical work, like Kaylee Frye, Ray Kowalski or Dean Winchester. Until The Incredible Hulk came out a few months later, there was no indication that any of the Marvel movies were set in the same universe, but Tony was still often paired with characters from previous Marvel movies, such as Bruce Banner, Scott Summers, Peter Parker, or Logan (Wolverine).

Early Fandom

The Iron Man Movieverse fandom changed in tone and focus over time, with the Avengers and the broader MCU taking a more prominent role in fanworks focused around Iron Man characters. As one anonymous fan writes,

"[...] the period between Iron Man 1 and the release of the Avengers trailer is my favorite period for fannish MCU activity until TWS came out in 2014. I really enjoy a lot of what people were doing circa IM1 - lots of Tony/Pepper, fic with interesting commentary on canon, some interesting dark fic. It all felt kind of contained and small-fandom-ish in a way that the MCU didn't really have again until things like GotG and Ant-Man and Doctor Strange came out."[4]

In terms of fan writers, amonitrate, quigonejinn, obsession_inc, and destronomics were all early writers in the fandom.

Notable Fanworks





Archives and Communities

LiveJournal Communities



See specific characters pages for related communities.


See Tony/Pepper and Rhodey/Tony for their communities.

External Links



  1. ^ For instance, searching the AO3 for stories tagged "Steve Rogers/Tony Stark" and "Marvel Avengers Movie Universe" shows approximately two hundred that have been posted since July 2011--depending on the search parameters, more may be shown. (3 December 2011)
  2. ^ For one example, see: boombangbing. The Courting of Tony Stark, posted to Archive of Our Own on Jan 31, 2012.
  3. ^ Search results on Archive of Our Own. Works in Iron Man (Movies) tagged as "Pre-Canon." (Accessed February 24, 2021)
  4. ^ Anonymous comment on Fail_Fandomanon. Re: MCU - Tony Stark, May 27, 2020. Archived from the original on Feb 24, 2021.

Related Links
People Actors & Industry: Robert Downey Jr.Stan Lee
Characters: Tony StarkPepper PottsJames RhodesHoward StarkChristine EverhartHarley KeenerNick FuryNatasha Romanova
Things The Avengers (Marvel)Marvel Cinematic UniverseCaptain America MovieverseThor Movieverse