|See also:||Slashy, Shippy, Slash Goggles, Hoyay!, Slashnip|
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Spectators come to the theater to hear the subtext. Constantin Stanislavski, the father of method acting
Subtext as defined by the Russian director Constantin Stanislavski is the underlying motivation, feelings and emotions behind a character's actions and speech. With a good actor, the audience can pick up on the subtext and interpret the character's thoughts and feelings. Stage "business" as well as speech contributes to the story behind the story. This is why people say of actors like Ethel Barrymore or Leonard Nimoy that a single gesture or word "spoke volumes".
Sociologists have observed that the inclusion and placement of women, seniors and minorities in advertising, news media and graphic arts creates subtextual messages about the role of such people in society. If they are shown in a subservient posture (seated while others are standing, for example) or in the background behind the "main" characters), it creates a negative subtext for the audience, both about how they should think of these people, and what the sponsor thinks of them. (See Misogyny in Fandom for more on the placement of female characters relative to their perceived value.)
In dramatics, subtext does not necessarily have to be deliberate on the part of the author. There have been many debates over whether certain subtext exists in canon whether or not the writer intended to put it there. K.M. Weiland argues that subtext must be intentional in order to be subtext in the first place. 
Subtext is extremely subjective, and not all fans will agree on their validity or application to a particular relationship in a show or film.
An example of subtext: When Bodie and Doyle have a different set of rooms every time they are shown at home in The Professionals, the subtext might be, "CI5 agents have to move often for security reasons," or "These characters are so unstable that they can't keep the same apartment for long." The subtext intended by the show's creators, if any, can be intuited through dialogue, continuity, bits of stage business and so on. For example, a line about how much they're paid can help to determine if they're choosing to move that frequently (expensive) or if CI5 pays for their housing and/or assigns them to live in different places.
In fan discussions, subtext most commonly refers to canon that is felt to imply a romantic relationship or unresolved sexual tension/attraction between two same-sex characters, or to hint at a character's sexual orientation. Slash fans point out elements of art direction and photography as well as acting that they feel make the "obvious" point. Sexual subtext, of course, also still exists between male and female characters, but these are not generally the focus of modern fan attention.
When the term subtext is used with regard to canon, an argument is often made that fans are seeing sexual relationships or attraction where they don't really exist. In film and television, especially in dramatic or suspense genres, two men looking intensely at each other or even touching does not mean they are sexually attracted to each other. However, showrunners and producers who point this out, may be accused, rightly or wrongly, of Queer Baiting.
For my part, I never have been able to "slash for slash's sake." I don't and can't "see slashy subtext" everywhere I look. Evidence of emotional and/or physical intimacy (same gender or opposite) demonstrates only that characters are emotionally and/or physically intimate. Emotional/physical intimacy exists between people who are friends and among family members and is, by itself, insufficient to suggest, much less prove, that there is or should be sexual relationship.
I remember one of the original "incest slash" fandoms, from the early-to-mid-80s--"Simon and Simon" fandom. My friends and I were *so* bewildered by that and, when it was explained to us by proponents that "of course they're having sex, look at how much they love each other," it was (in modern 'net vernacular) a real *headdesk* moment for us.It's the Vulcan in me--I need to see a logical extrapolation from the media source product to the suggested extra-textual relationship (slash or het). Connect all the dots for me--explain what is in canon (the characterizations, backgrounds, history, specific relationships, physical setting, time period, larger culture and worldview, etc.) that makes it possible (or even likely) and also rationally explain away whatever there is in canon that mitigates against it. 
In Xena fandom, "subtext" refers to the implication that Xena and Gabrielle are meant to be understood as a lesbian couple. A "subtexter" in Xena fandom is someone who is a fan of lesbian subtext. Here, references to subtext links, subtext fanfiction, subtext virtual seasons, etc. are usually referring to a lesbian interpretation of the source, like for example in CN Winters Xena Subtext Reports.
- At least this is true of neurotypical audiences. This is an area where autistics can have difficulty eliciting meaning, and may need to have some things spelled out in more detail.
- Laura R. Oswald in Marketing Semiotics: Signs, Strategies, and Brand Value (Oxford University Press, 2012) gives as examples the male and female images on the Pioneer 10 spacecraft and a McDonald's commercial showing two men standing and shaking hands while a woman sits behind them, looking up. She also analyzes the coding of insurance commercials aimed toward "baby boomers" for whom the 1950s-1960s youth culture is still a living, vibrant reality and who would not react well to images of nursing homes and rocking chairs.
- The Only 5 Ingredients You Need for Story Subtext, Sept. 12, 2016.
- Early Star Trek fans saw James Kirk and Cmdr. Spock's wordless exchanges as evidence that they were developing a kind of intuition or telepathy common to people who work closely together, rather than a sexual connection. Kirk's becoming telepathic was a subplot in Claire Gabriel's The Thousandth Man and a major plot point in later episodes of Jacqueline Lichtenberg's Kraith series.
- comment from klangley56 in the subject of slash, dated June 1, 2008, accessed Feb. 11, 2011; WebCite.
- Xena - The Subtext FAQ for alt.tv.xena, Version 1.08, updated 1998. (Accessed 26 December 2008)