SPN Artbook

Zine
Title:	SPN Artbook
Publisher:	armellin (Sasha), jaredsnuggles (Sarah), and jesusonthetortillas (Sasha)
Editor(s):	acklesjpeg
Type:	art anthology
Date(s):	2017
Medium:	print, digital
Size:	230 pages
Fandom:	Supernatural
Language:	English
External Links:	Tumblr
Click here for related articles on Fanlore.

You might be looking for the Supernatural Artbook.

The SPN Artbook was a Supernatural artbook published in 2017.

About

The Supernatural Artbook was a fanzine project produced by armellin (Sasha), jaredsnuggles (Sarah), and jesusonthetortillas (Sasha), known as S3.

The first post on the project's official Tumblr account was made on November 7th, 2017 and outlined details about the Artbook and how to get involved.

Themes

Rather than having an overarching theme, the Artbook was split into five chapters which each represented a group of characters from the show.

The themes were:

• Hunters
• Angels & Heaven
• Demons & Hell
• Supernatural Beings
• Civilians

These five themes were each symbolised by an icon found on each corresponding chapter page, and the Artbook's front cover.

Planning

XFORGOTTEN-PAGEX SAID:

I find it so cool that you all are doing this 😄 it's so amazing. Kudos for being able to organize and put this all together. I'm curious though, how DID you manage to pull this all off so smoothly? P.s.- all the previews look AMAZING

---

Thank you :) It may look smooth from the outside looking in, but my god we’ve had some bumps that we’ve had to overcome. Think of Sasha (@jesusonthetortillas) and myself (@jaredsnuggles) as the panickers and Sasha (@armellin) as the sensible-ish one that tells us to stop 😂

Honestly, the answer to your question is planning. We built the blog up for about a week before we launched it because we wanted to make sure that we had every single little detail organised and answered before we started involving artists.

The FAQ page was the most important page by far so we spent a lot of time thinking of every tiniest detail to add onto that to make sure we hadn’t forgotten anything important.

After that it was the case of messaging 250ish artists that we loved. The three of us had compiled a list of artists from Tumblr and Deviantart that we adored. What we could never have imagined was the incredible response we got from everyone. So many artists said yes to participating and we now have around 210 (maybe more, I don’t remember the exact number).

Working out pricing and shipping costs were the biggest pain in the arse. You have no idea. And then poor Sasha had to redo the bloody things too after the shipping relocated from the UK to Russia.

Oh another way we have kept everything running smoothly is that we have 5 google sheets that we are currently using.

1. Artists Participating + their chapters choices
2. Characters each artist has chosen
3. Artists’ countries
4. Artists who have submitted and the details for their book credits
5. And one for ticking off who has checked in for Check In 2

The girls who did @artbook-s were also invaluable when we first came up with the idea of doing this book so thank you so much guys for dealing with our many questions.

But honestly, the biggest element of the project that is making it run so smoothly is that everyone involved with it, both artists and fans, are so supportive and enthusiastic about the artbook that it truly is just making it an amazing experience for us. You guys are great and we love talking to you all and getting to see just how talented you are every single time you submit us a preview. We will sit there for five minutes and just stare at the beauty of your pieces. We are proud fangirls of all of you guys.

Thanks,

S3

— https://supernaturalartbook.tumblr.com/post/156562267324/i-find-it-so-cool-that-you-all-are-doing-this

Artists wishing to participate in the project submitted a first and second choice pick for which theme they would like to produce a piece for in an effort to keep each chapter equal in size.

Any artist could submit their portfolio for a chance to participate.

Artists who were active in the Supernatural Tumblr community at the time were also sent invites to be a part of the project.

Timeline

Timeline from the Supernatural Artbook Tumblr

Invitations Sent	November 7th - 14th
Invitation Period	November 14th - December 1st
Artist Progress 1	January 1st
Artist Progress 2	February 1st
Indiegogo Launch	February 9th
Artist Progress 3	February 18th
Artist Final Deadline	March 1st
Artbook Designed	End of June
Printing Begins	End of June
Books Prepared	End of July
Shipping Begins	Start of August

Artists

• Abby Burnett
• Aceriee
• Ackant
• A-denn
• Aimee Cummings
• Alejandra B. Housset
• Alex Panter
• Allison M
• Alyx Rush
• Amairevelation
• Anaïs Gosselin
• Angie Suarez
• Anicia
• Annie Pritchard
• Arkarti
• Armellin
• Ashlee Sherman
• Atomic-Clover
• Augustinel
• Aviator116
• Awaart
• Baneme
• Bayobayo
• Becc Johnson
• Beefbasket
• Beekeepercain
• Belaozu
• Blogofkellyjohnson
• Breverie
• Byelawliet
• Caffeinecoma
• CAM
• CaptBexx
• CatCurl
• CelestialArtistry
• CherryTeddy
• Cheuwell
• Chris Bexiga
• Cluelessakemi
• Consulting-mutt
• Crow-Sizna
• Cupofmadtoeat
• Cynthia Barragan
• Cypjj
• Deanneedsyou
• Dearcst
• Deathbycoldopen
• Deborah Anders
• Dephigravity
• Depraved-o
• Destielmaniac
• Diminuel
• Dina Bay
• Domlerrys
• Dorothy Yang
• Drawsshits
• Dudewhereismypie
• EJ Wright
• Elan Okamoto
• Elicedraws
• Eliseiz
• Ellen Grant
• Elnawen
• Emilia Bożek
• Emiljenz
• Emmalena Grace
• Eta Sagittae
• EverKings
• Everybery
• Farlander
• Feredir
• Fluffybeekeeper
• Francis Will
• Gabester-sketch
• Gimena AB
• Grandle
• Guu
• Hellhoundsprey
• Hellosaidthemoon
• Hellredsky
• Hexacosm
• Io fandof
• Itscrustylipsmcgee
• Jennifer
• Jennilah
• Jensheart
• Jessicagaito
• JFD
• Joanna Johnen
• Johanne Eikå Bergill
• Jsuar Mew
• Julie Rush
• K6034
• Kai-art
• Kamicom
• Kayaczek
• Kimaly Ballard
• Kimberly Genest
• Kittrose
• Kthylla
• Lea Hecker
• Linneart
• Littleskrib
• lluzzell
• Lostinroadsuntravelled
• Lostloona
• Lousysharkbutt
• Lynelle Love
• Mack Robles
• Maidenskull
• Mallaydraws
• Marcia
• Marie
• Marmaladica
• Marsjay
• Marta Vandraren
• Max Zelenij
• Mazenoodle
• McKenzie Clair Stommen
• MedicatedManiac
• Melissa Ferguson
• Mycolour
• My-wayward-son-carry-on
• NessaSan
• Nicolle A
• Nika Rupar
• Noble Demons
• Noctemus
• Noe Izumi
• Noelia Solís
• Nooly
• Nupao
• Olivia LaFoy
• Ozonecologne
• Paula Mould
• Paxdracona
• PetiteAllemande
• Petite-Madame
• Phoebe Corde
• Ponderosa
• Princehamlette
• Pym
• Quercusrubra
• Quickreaver
• Ralenore
• Rdjpwns
• Rehn
• Rerak-sketchbook
• Rhapsodean
• Sadhippies666
• SaintCatArt
• Sarawh
• Savannah Modica
• Scout Villegas
• Sev Sensecall
• Sharadaprincess
• Silvia Schrama
• Sisspoo
• Sketchydean
• Sleepingexplorer
• Sofía Albert Laporta
• Sonia Liao
• SpaceMonster Art
• Sunsetagain
• Susanna Korpi
• Sydney Hill
• Syllirium
• T.T.
• Takemysticks
• Tereza Šmucrová
• Thea
• TheFriendlyPigeon
• TheMadKnightUniverse
• Thenizu
• TimeClock
• Tom Sims
• Tradigitalhollow
• Trimcoast
• Unbearable-bear
• VaryuPon
• Venuscas
• Vinnie-cha
• Vyles Ray
• Whatdoesntfit
• Winchester-reload
• Woo
• Xprimeart
• Yifera
• Yongsiao
• Yuki
• Yuri Ookino

Characters

92 characters appeared in the Artbook.

Main Character Appearances

Character	Total	Appearances Breakdown
Dean	48	42 as Himself, 4 as a Demon, 2 as Dean Smith
Sam	43	37 as Himself, 5 as Samifer, 1 as Sam Wesson
Castiel	42	35 as Himself, 3 as Casifer, 2 as a Leviathan, 1 as Steve, 1 as End!Verse

Supporting Character Appearances

Character/s	Appearances
Gabriel	9
Claire	8
Crowley	7
Anna, Chuck Shurley, Jody Mills, Rowena	6
Alex, Balthazar, Cain, Charlie Bradbury, Lucifer, Jimmy Novak	5
Abaddon, Billie the Reaper, Death, Hellhounds, Jo Harvelle, John Winchester	4
Amara, Donna Hanscum, Kevin Tran, Meg 2, Michael, Samandriel, Uriel	3
Alicia and Max Banes, Benny Lafitte, Bobby Singer, Ellen Harvelle, Eve, Hannah, Jessica Moore, Leviathan, Lilith, Mary Winchester, Missouri Moseley, Supernatural: The Musical Girls, Zachariah	2
Aaron Bass, Adam Milligan, Alastair, Andrew Gallagher, Ash, Ava Wilson, Azazel, Bela Talbot, British Men of Letters, Dick Roman, Djinn, Eileen Leahy, Emma, FrenchMistake!Genevieve, Gadreel, Henry Winchester, The Four Horsemen, Jake Talley, Kali, Kate the Werewolf, Krissy Chambers, Layla Rourke, Linda Tran, Magda Peterson, Meta!J2, Meta!Misha, Metatron, Naomi, Raphael, Ruby 1, Ruby 2, Rufus Turner, Sarah Blake, Skinwalker, Sparkle, Sully, Tessa the Reaper, Victor Rogers, Wendigo, Zanna	1

Pricing

A happy customer opening their Artbook

There were three price points for the Artbook:

• Digital - $10
• Standard - $40
• Deluxe - $60

The Standard and Deluxe Edition prices included shipping.

Bonuses

The Deluxe Edition of the Artbook included the following bonus items:

• 4 Postcards
• 3 Bookmarks
• 3 Badges
• & 5 Stickers

The designs on each of the bonus items were specifically designed by the following artists for the Deluxe Edition:

Postcard Artists:

• gorlassar, rdjpwns, lostinroadsuntravelled, and quickreaver

Bookmark Artists:

• consulting-mutt, medicatedmaniac, and calamity-annie

Badge Artists:

• gabester-sketch, can-draw-may-draw, and nobledemons

Sticker Artists:

• venuscas, asksamstuff, trimcoast, champagneblue, and hangsabove

Charity

Sample

The Artbook raised money for five charities, each a chosen cause of the Supernatural cast.

All money raised from sales of the Standard and Deluxe Editions of the Artbook, after printing and shipping costs were deducted, was split between:

• Random Acts (Misha)
• To Write Love On Her Arms (Jared)
• The Down Syndrome Guild of Dallas - Team Levi (Jensen)
• Camp Conrad Chinnok (Mark)
• My Hope Chest (Ruth)

The additional $800 raised from sales of the Digital Edition of the Artbook was donated to The Bad Ideas Tour.

Indiegogo Perks

Artist Perk Tiers were available upon the campaign's launch.

Pricing

These perks ran from $160 - $220 and included the following:

• 1 Artist Commission (from one of the participating commission artists)
• A Deluxe Edition of the Artbook
• & a credit in the back of the Artbook

Artists with Claimable Perks

• armellin
• aviator116
• bamf-castiel
• beccj
• consulting-cannibal
• consulting-mutt
• darthfar
• diminuel
• emmalenagrace
• gorlassar
• hellhoundsprey
• hellosaidthemoonisafangirl
• hellredsky
• kayaczek
• linneart
• one-wayward-daughter
• rdjpwns
• sketchydean
• venuscas
• vinnie-cha

Campaign Launch

The Indiegogo campaign page for the Artbook went live on February 7th, with the campaign launching on February 11th at 00:00 GMT.

There were 270 Standard and 250 Deluxe Editions available for purchase.

152 copies were sold in the first hour of sales.

The first 24 hours of the campaign saw over 300 backers show their support for the project. In total, 221 Artbooks, and 16 Artist Perks sold on Day One alone.

The campaign was 100% funded by February 17th, 6 days after launch.

The final total when the campaign page closed on April 12th, 2017 was $31,790 which was raised by 701 backers.

Heavenly Helpers

The name 'Heavenly Helpers' was given to backers of the project who assisted other fans of the project to purchase copies of the Artbook, or donated tiers (Digital, Standard, Deluxe, & Artist Perks) during the campaign.

Their generosity is displayed in the Heavenly Helpers tag.

Production & Packing

• The first production update was posted on June 23rd.
• The Deluxe Edition badges and stickers arrived on July 1st.
• Test prints of the Artbook took place on July 3rd. A teaser was also shown.
• The Artbooks were shown printed and sewn on July 6th.
• The first picture of the finished Artbook was shown off on July 13th.
• The boxes which would be used to package the Artbooks were shown on July 14th.
• The books were delivered on July 18th and packing began the same day.
• Sasha (@aviator116) joined the packing team.
• By July 19th, 100 books were packed.
• Packing Team Update 1.
• By July 22nd, 200 books were packed.
• By July 23rd, 275 books were packed.
• Packing Team Update 2.
• By July 25th, all books were packed.
• Packing Team Update 3.
• By July 26th, wrapping and labelling was complete.
• All books shipped out on July 27th.

Milestones

• November 7th - The Supernatural Artbook project launched along with it's official Tumblr blog.

• November 8th - 70 Artists were already signed up for the project.
• November 9th - The project hit 100 Artists.
• November 12th - The project hit 250 Artists.
• November 14th - Assigned chapters were sent out to successful Artists. Artists were asked to complete the survey to state which character/s they would be drawing for their piece.
• November 16th - Supernatural Wiki posted a tweet promoting the Artbook.
• November 18th - The project hit 150 Artists.
• November 19th - The Tumblr blog reached 395 followers.
• November 22nd - The first Artist to post their piece preview was asksamstuff.
• November 30th - The Hunters chapter was confirmed as full at 50 pieces. A post went out to recruit participating artists to draw items for the Deluxe Edition bonuses.
• December 6th - The project hits 200 Artists. A more detailed post containing the account tags of each artist followed.
• December 10th - The Tumblr blog passed 600 followers.
• December 13th - The Artists who would be drawing the Deluxe Edition bonuses were announced.
• December 15th - @acklesjpeg was announced to be designing the Artbook.
• December 16th - The Tumblr blog reached 666 followers.
• January 1st - The Tumblr blog reached 800 followers.
• January 8th - The Tumblr blog passed 900 followers.
• January 15th - The Tumblr blog reached 1,000 followers. Characters who had yet to be claimed were put 'up for adoption'.
• January 16th - The platform the campaign would launch on was changed from Kickstarter to Indiegogo.
• January 21st - The Artbook was announced as being 230 pages. Pricing was also announced for the first time.
• January 24th - The first collage of Artist's previews was posted. The Tumblr blog also reached 1,100 followers.
• January 30th - The first mock-up teaser of the Artbook was posted. The final pricing was also announced.
• January 31st - The Tumblr blog reached 1,200 followers.
• February 3rd - The second collage of Artist's previews was posted.
• February 5th - The Tumblr blog reached 1,300 followers.
• February 7th - Indiegogo campaign perks were announced. The first half of the quote,"By the pricking of my thumbs, something wicked this way comes.", a quote from Shakespeare's Macbeth was posted as a teaser. The second half of the quote accompanied the launch post for the Indiegogo campaign. The third collage of Artist's previews was also posted.
• Febuary 10th - The Indiegogo campaign went live.
• February 13th - The campaign was featured on the homepage of Indiegogo.
• February 17th - The campaign reached 100% funded. Less than 100 books remained. The fourth collage of Artist's previews was also posted.
• February 18th - Less than 50 books remained.
• February 19th - Over 100 Digital Copies had been claimed. Less than 20 books remained. The Standard Edition sold out. 9 Deluxe Edition books remained. 7 Deluxe Edition books remained.
• February 20th - All Standard and Digital Copies sold out.
• February 21st - A graphic featuring Artbook related facts was posted.
• February 24th - The Tumblr blog reached 1,500 followers.
• April 12th - The Indiegogo campaign ended.
• May 1st - The final collage was posted featuring a preview of every artwork in the Artbook.
• May 5th - A graphic featuring each character featured in the Artbook and their total number of appearances was posted.
• June 6th - The Tumblr blog reached 1,800 followers.
• August 19th - Digital Copies of the Artbook were issued. Artists were given permission to post their artworks for the first time. The Tumblr blog reached 2,000 followers.
• August 20th - The Tumblr blog reached 2,100 followers.

Acknowledgements

Back when this project was no more than just a simple idea, we knew that we wanted to create an artbook that defied all previous notions of ‘popularity’. Our goal was to recruit artists from around the world, regardless of skill level, or fame, and we couldn’t be prouder of the artbook we have created.

Now, we get to finally showcase the finished artbook to you, our amazing supporters who have been with us the whole project.

The artbook features nearly 200 artists from 37 countries, and 91 characters from the show, both new and old.

Thank you to every artist who participated in the project, both those who are collected in this book, and those who submitted their portfolios during the sign-up process.

Thank you to Mar (@acklesjpeg) for designing this book, it looks amazing.

Thank you to the girls from Artbook-S who very kindly answered all our questions about how to organise a project like this, your wisdom was very much appreciated.

Thank you to Sasha for assisting us with all the finer details of the project.

And in the end, the months of planning, long nights, endless email communications, coding, designing, advertising, and commitment to making this artbook happen paid off.

We are very proud of what we have achieved and we hope that you enjoy.

Thanks,

Sasha, Sarah, and Sasha (S3) xxx

— The Supernatural Artbook, Page 5

After the Project

S3 sent physical copies of the Artbook to Jared, Jensen, Misha, Mark, and Ruth.

Facts

• Hunters, Angels & Heaven, and Supernatural Beings were the most popular first choices.

• Unexpectedly, S3 had to put out a post asking more Artists to draw Sam and Dean. This was in response to the Artists Character Survey results which, as of the publishing of the post on November 15th, only one Artist had responded to state they would be drawing the brothers for the Hunters chapter.
• Rather comedically, just before the campaign reached 100% funded, the counter broke on the Indiegogo campaign page.
• The busiest day for sales was Valentine's Day.
• The United States was the clear winner in terms of book sales, with 275 Artbooks sold for a total of $14,120.
• Europe as a continent bought 137 copies of the Artbook.