Folgers "Home for the Holidays" Commercial
|Name:||Folgers "Home for the Holidays" Commercial|
|Abbreviation(s):||Folgers Incest Commercial, Folgercest|
|Date(s):||2009 - present|
|Country of Origin:||United States|
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The Folgers "Home for the Holidays" Commercial, aka Folgers Incest Commercial fandom relates to a 2009 holiday TV commercial by the coffee brand Folgers. In the commercial, a brother and sister reunite for the holidays and are very happy to see each other.
This squicked a lot of viewers, but fans of incest pairings found it hilarious and often reblogged it on Tumblr. A fandom grew from it, fanfiction posted to Archive of Our Own and fanart to Tumblr, and fans often put their favorite incest pairings inside that trope: Sam/Dean, Anna/Elsa, etc.
The fandom is also called Folgercest.
"When Folgers created its 2009 ad about a brother and sister's touching reunion, the brand certainly didn't mean for it to become an anthem for incest. But something about the meaningful looks exchanged between the siblings and their oddly uncomfortable repartee has caused it to be remembered as "the Folgers incest commercial.""
"okay hold up, hold up, you need to see the commercial because the sexual tension in there is INSANE.... 
- X-Mas Folgers by WendyDoodles, a fanart of the brother & sister (August 12, 2011)
- Folgers Incest Commercial - Extended Cut, a parody extended fanvid of the original. (Dec 9, 2015)
- Thor/Loki - Folgers Commercial by TeamLadyCay, a voice over of the commercial vid of Thor/Loki. (Dec 24, 2012)
- Folgers Christmas Commercial : “ Brother & Sister ” by creature-a, a manip of Cersei/Jamie (Oct 4, 2014)
- Folgercest Masterpost for Pinecest. (NOVEMBER 25 2014)
- fresh bro-ed coffee, a Sheith Actor AU where the characters are not siblings, but play them while secretly pining for one another; said pining seeps heavily into their performance.
Archives & Fannish Links
- See AO3's Folgers "Home for the Holidays" Commercial tag for fanfiction
- Tumblr tags: folgercest & folgers
- In Retrospect, That Folgers Commercial From 2009 Is Definitely About Incest
- Folgers: The Best Part of Waking Up… is Having Your Little Sister Creepishly Hit on You
- How to talk to your family about that Folgers incest commercial at The Daily Dot
- The Folgers Brother-Sister Christmas Commercial, Explained by the Brother Himself by Benjamin Park for "Vanity Fair" (December 23, 2015)