Folgers "Home for the Holidays" Commercial
|Name:||Folgers "Home for the Holidays" Commercial|
|Abbreviation(s):||Folgers Incest Commercial, Folgercest, Folgerscest|
|Creator:||Folgers Coffee brand|
|Date(s):||2009 – present|
|Country of Origin:||United States|
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The Folgers "Home for the Holidays" Commercial, also known as Folgers Incest Commercial or Folgercest fandom, relates to a 2009 holiday commercial by the coffee brand Folgers. In the commercial, a brother and sister reunite for the holidays and are very happy to see each other (Eye Sex).
When Folgers created its 2009 ad about a brother and sister's touching reunion, the brand certainly didn't mean for it to become an anthem for incest.
But something about the meaningful looks exchanged between the siblings and their oddly uncomfortable repartee has caused it to be remembered as "the Folgers incest commercial."
okay hold up, hold up, you need to see the commercial because the sexual tension in there is INSANE.... 
The ad is a remake of the 1986 ad "Peter Comes Home For Christmas," which ran for many years. In 2009, they decided to remake it. The brother was played by Matthew Alan, and the sister was played by Catherine Combs.
The commercial officially stopped airing after the 2012 holiday season.
The commercial is shot like a romance; it adheres to the conventions of how you shoot pining and unresolved sexual tension, with lingering looks and the shy smiles. The subtext has less to do with the fact that she sticks the bow on his chest, and more to do with how the camera lingers on her face in the moment before she does: shy but wanting to make a move, her eyes flickering over him.
The fandom was really driven forward by fic. Without that it never would've become a fandom, only a meme.
Fics come in 2 distinct types:
- Extensions of the story begun in the commercial, featuring our two unnamed protagonists.
- Stories that use the commercial as a sort of mad-libs script, rewriting it with a pair of siblings of their choice.
With the former, popular tropes include:
- The reason the brother joined the Peace Corps was to get as far away from home as possible, trying to outrun his incestuous feelings
- The box contains a wedding ring, and our boy is about to propose
- Jabs at the idea that Folgers is "real coffee"
Mad-libs for another ship
- Folger's Christmas Ad Parody by Coz Baldwin and Angie. (Dec 24, 2011)
- Thor/Loki - Folgers Commercial by TeamLadyCay: a voice over of the commercial vid of Thor/Loki. (Dec 24, 2012)
- Folgers Incest Commercial - Extended Cut by Comedy Central Originals: a parody extended fanvid of the original. (Dec 9, 2015)
X-Mas Folgers by WendyDoodles
- The best part of waking up is your sister in the buff, Archived version by sail-not-drift, Cesare Borgia/Lucrezia Borgia
- You're my present this year, Archived version by hyemi, Sam/Dean
- Podcast I Ship It, episode 74: "The Best Part of Waking Up"
- In Retrospect, That Folgers Commercial From 2009 Is Definitely About Incest, Archived version by Tanner Greenring for Buzzfeed (Nov 6, 2014)
- Folgers: The Best Part of Waking Up… is Having Your Little Sister Creepishly Hit on You, Archived version by Keith (Dec 22, 2012)
- How to talk to your family about that Folgers incest commercial, Archived version by Aja Romano for The Daily Dot (26 November 2012)
- The Folgers Brother-Sister Christmas Commercial, Explained by the Brother Himself, Archived version by Benjamin Park for "Vanity Fair" (December 23, 2015)
- “You’re My Present This Year”: An Oral History of the Folgers Incest Ad, Archived version by Gabriella Paiella for GQ (December 16, 2019)
Archives & Fannish Links
- Archive of Our Own tag: Folgers "Home for the Holidays" Commercial
- Tumblr tags: folgercest & folgers
- Shipcestuous tag: folgers commercial
- "That Uncomfortable Brother-Sister Ad for Folgers Gets Even Creepier in Parody Extended Version". Archived from the original on June 22, 2020.
- Can you explain the Folgers incest commercial you reblogged, particularly the significance of the archive website attached to it?
- char-ientism post on Tumblr