Timeline of Fandom on Tumblr

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Fandom: Multifandom
Dates: 2007-present
See also: Tumblr, Fandom and the Internet

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  • February: Tumblr is founded on February 19, 2007.


  • Fuckyeah tumblr accounts become popular.


  • Many fanartists move to Tumblr from DeviantART, often citing problems such as DA's introduction of a virtual currency to explain their decision.



  • February: Tumblr bans blogs that promote or advocate suicide, self-harm and eating disorders.
  • February 19: Mapcrunch


  • February: Everyone starts posting collages.
  • March: The Flower Crown meme is born.
  • April 1: The Mishapocalypse.
  • May: Tumblr is bought by Yahoo.
  • July: Tumblr updates its policy so that pages classified as "NSFW" (not safe for work) would not feature in tag pages for users who are not logged in or who have the "Safe Mode" activated.


  • January 24: Tumblr starts describing characters as cinnamon rolls.
  • July 4: 4chan raid
  • July 11-13: DashCon
  • October: The dimensions of the dashboard are changed in favour of video content, blurring or pixelating a lot of gifsets, graphics, and fanart.[1][2] Many fans express the desire to move to a different website, but no clear alternative presents itself.


  • February: Mass deletion of blogs that post copyrighted songs.[3]
  • July: Tumblr is modified so that users are unable to remove or edit individual comments by other users when reblogging a post; existing comments can only be removed all at once.[4]
  • September: Tumblr changes how threads of comments on reblogged posts are displayed.
  • October: The Zamii070 wank gets so out of hand that multiple news sites report it.[5][6]


  • October: Tumblr implements the "Best Stuff First" feature that moves the "best" posts to the top of one's dashboard, making posts appear in non-chronological order. The feature can be turned off.
  • October: hivliving wank


  • August: The Snappening - a mass deletion of fan blogs takes place on Tumblr, ostensibly for reasons of copyright infringement.
  • November: Tumblr introduces a change in the search system that removes posts with links in them from the search results. Many think it was intended to combat porn bots, but it affects fannish content creators as well.[7]
  • November: Tumblr's iOS app is pulled from the App Store by Apple, and as a result, many NSFW blogs (as well as SFW blogs) are removed from Tumblr in what appears to be a crackdown. See Tumblr NSFW Content Purge‎‎ for more details.
  • December 3rd: The Tumblr staff announces that all adult content will be banned (and removed) from the site on December 17th.[8][9]
  • December 11th: Verizon admits that the brand value of its media company, Oath, which includes Yahoo and AOL and by extension Tumblr, is almost nothing.[10]


  • March: News sites report that Tumblr's traffic fell by as much as 20-30% since the porn ban in December 2018.[11][12]
  • August: Tumblr is sold to the owner of WordPress.[13]


  • April: The Tumblr Beta introduced by the new owners makes tracking tags and finding content harder.
  • November 5: Several news items hit tumblr simultaneously, leading to an explosion of memes. See Destielgate.



  1. ^ How Yahoo plans to make Tumblr into a video giant
  2. ^ ‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out
  4. ^ Post from Tumblr Support. Posted 30 Jul 2015. Accessed 28 Jan 2020.
  5. ^ An Attempted Suicide Forced a Tumblr Community to Open Its Eyes About Bullying
  6. ^ https://www.dailydot.com/parsec/steven-universe-fanartist-bullied-controversy/ ‘Steven Universe’ fandom is melting down after bullied fanartist attempts suicide
  8. ^ A better, more positive Tumblr
  9. ^ "If we conclude that you are violating these guidelines, you may receive a notice via email. If you don't explain or correct your behavior, we may take action against your account. We do our best to ensure fair outcomes, but in all cases we reserve the right to suspend accounts, or remove content, without notice, for any reason, but particularly to protect our services, infrastructure, users, and community." The list of banned content is long, and includes "female-presenting nipples." - Community Guidelines (Accessed December 3, 2018)
  10. ^ Verizon says its media brand is essentially worthless
  11. ^ Tumblr Porn Ban: One-Fifth Of Users Have Deserted Site Since It Removed Adult Content
  12. ^ After the porn ban, Tumblr users have ditched the platform as promised
  13. ^ Verizon is selling Tumblr to WordPress’ owner