|Synonyms:||female presenting nipples|
|See also:||Tumblr NSFW Content Purge|
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The ban was announced on December 3 2018, and came into effect on December 17, 2018. For more context surrounding the ban, refer to Tumblr NSFW Content Purge.
The phrase "female-presenting nipples" was used as one example of what Tumblr considers to be "adult" content, and attracted widespread ridicule and derision from users for its clear sexism, its bizarre phrasing, and its vagueness (even though the term was clearly intended to be specific). Many creative jokes, memes and variations on the term were posted to Tumblr.
Origin: Tumblr Announcement
Prior to December 2018, Tumblr's official stance on the posting of "NSFW content" was:
Is NSFW content allowed on Tumblr?Sure. We have no problem with that kind of stuff. Go nuts. Show nuts. Whatever. 
On December 3, 2018, Tumblr announced that a full adult content ban would go into effect on December 17. Tumblr's Community Guidelines were updated, and the Tumblr Support post about the update contained the following:
What is "adult content?"
Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.
What is permitted?Examples of exceptions that are permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.
Tumblr's decision to remove content that showed "female-presenting" nipples while allowing "male-presenting" nipples to remain untouched (subject to a few exceptions) was immediately controversial and confusing. For one thing, it excluded many of the typical subjects of artwork and fanart on Tumblr such as alien beings, robots/androids, magical creatures and animals whose gender presentation might not be defined or obvious. For another, it was a blatant attempt to dress up old-fashioned sexism and outdated ideas about sex and gender (the view that female breasts = inherently dirty or "bad") in modern, progressive-sounding language. In a nutshell, it appeared to show Tumblr's users how completely out of step the staff were with their userbase, and short-sighted the adult content ban was.
Because gender presentation is often conveyed via things like fashion choices, make-up and facial hair, a number of users made jokes along these lines when questioning how Tumblr would be able to tell "female-presenting" nipples apart from "non-female-presenting" nipples.
[@AlyMccArt]I think my favorite response to the female-presenting nipples ban is people drawing nips with mustaches and saying they prefer he/him pronouns.
[@Lizzieandstuff]I get that women’s nipples are censored because of (frankly bizarre) social expectations, but what the hell does “female presenting nipple” even mean? My nipples wear eye makeup and lipstick? Are my dog’s nipples also censorable?
Supernatural actor Misha Collins joined in by tweeting a picture of himself drawing lipstick on one nipple and writing, "So @tumblr just banned "adult content" including something called, "female-presenting nipples". I can only assume my nipples will now sadly be banned there."
- Tumblr’s ‘female-presenting nipples’ language isn’t semantic — it’s oppression by Tristan Greene
- What The Heck Does Tumblr’s “Female-Presenting Nipples” Mean? by Vikas Shukla
- What the Hell Are 'Female-Presenting Nipples'? by Harron Walker
Tumblr Staff Response
On December 17, 2018, the day that the ban on adult content went into effect, Tumblr Staff published a lengthy post which attempted to address the widespread user dissatisfaction with its new policy. Notably, the post acknowledged users' distaste for the term "female-presenting nipples" in a bracketed aside:
Although, photorealistic imagery or photography – images, videos, or GIFs – with real humans that include exposed genitals or female-presenting (yeah, we know you hate this term) nipples or depict sex acts is not allowed per our guidelines.Examples of exceptions that are still permitted but that you may need to appeal if they are misclassified are: exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. 
It also contained some visual examples of imagery that was still permitted within the policy, including an image of artistic nudity, an image of a mammogram, an image of a breastfeeding woman, and an image of some topless protestors.
For some Tumblr users, the fact that Tumblr would go so far as to acknowledge their userbase's dislike of the term and yet blithely continue to use it without acknowledging any of its inherent issues was the ultimate insult.
To cap it all off, users who posted the exact same images that Tumblr had used as an example of permitted content found that they were flagged by the algorithm.
Tumblr's woefully inept automatic flagging AI led to many images that were only somewhat nipple-shaped being erroneously flagged, along with supposedly 'safe' male presenting nipples of actors. Activists pointed out that the clause may have been aimed at squelching issues surrounding gender identity expression. Tumblr users attempted to determine how the new algorithm functioned and identified nipples:
- "So here's something. Users are testing the limits of Tumblr's new algorithm that flags adult content (aka "censorbot"). This one found that a man's chest was flagged, but a man's chest next a 50% scale owl went unnoticed."
Memes and Parodies
The bizarre language of "female-presenting nipple" was immediately mocked and parodied by Tumblr users in a variety of creative ways. Some took it literally, creating images of females literally presenting nipples while others played on established memes and jokes:
what-freshly-baked-hellDark Tumblr, show me the forbidden female presenting nipple 
elitefourmellieBut sir, that’s my emotional support female presenting nipple 
CollegeHumor posted a parody vid on December 17, Tumblr CEO: No More Porn, timed to coincide with the adult content ban coming into effect, which featured Tumblr "CEO" "Harry Pancake" defending Tumblr's "extremely clarified nipple policy", and getting into a discussion with an off-screen staff member about whether a sexualised frog with breasts was "female-presenting".
GIFs & Manips
- archive link - truth coming out of her well (with female-presenting nipples), also an example of the "Your post was flagged as explicit" meme, w/ tumblr's refusal to unflag
- truth coming out of her well to shame mankind (tumblr safe version) aka with truth completely removed. archive link
- archive link - why would x do this meme
- THIS IS HOW LIBERTY DIES archive link
- distracted boyfriend meme archive link
- ipples, Ban N, azis, Archived version
- The Good Place "titty finder algorithm" archive link
- tumblr=titty archive link
- Drax archive link
- Adam Driver archive link
- Esmeralda, wtih Frollo response archive link
- Drake archive link
- John Mulaney archive link
- Vin Diesel archive link
- 10 Things I Hate About You archive link
- Tumblr after 12/16/18:
- googly eyes boobs on old painting plus discussion of why the art was controversial back in the day Wayback; archive link
- titty painters archive link
Discussion & ControversyOn fandom content and policing, essay by fozmeadows:
While there are legitimate arguments to be made about the unwisdom of tumblr’s soon-to-be-forbidden content choices - the whole “female-presenting nipples” thing and the apparent decision to prioritise banning tits over banning Nazis, for instance - the functional problem isn’t that they’ve decided to monitor specific types of content, but that they’ve got no sensible way of enacting their own policies. Quite clearly, you can’t entrust the process to bots: just today, I’ve seen flagged content that runs the gamut from Star Trek: TOS screenshots to paleo fish art to quilts to the entire chronic pain tag to a text post about a gay family member with AIDS - and at the same time, I’ve still been seeing porn gifs on my dash.It’s absolute chaos, which is what happens when you try to outsource to programs the type of work that can only reliably be done by people - and even then, there’s still going to be bad or dubious or unpopular decisions made, because invariably, some things will need to be judged on a case by case basis, and people don’t always agree on where the needle should fall.
An artist, Luke/Takoto responded thus:
I don’t give a heck about posting n/s/f/w content but there are so many problems with this whole debacle
- The wording of “female-presenting nipples” - which is thinly veiled sexism and you know the “presenting” part will be ignored, so transmasc people who have breasts will be given the boot, as well as enby and intersex folks who have “feminine breasts”.
- The fact this is just because staff can’t be bothered to manually moderate the site so they’re just like “lol let’s just ban it all!” - they haven’t been for months, maybe years. I regularly reported illegal nsfw content that was never removed.
- The fact there are still nazis and white supremacists running around openly on here but nah that’s fine, lads. Can’t have nipples but fascists and nazis are a-okay [sarcasm]. 
As non-binary and trans activists pointed out, the clause may have been aimed at suppressing issues surrounding gender identity expression after a non-binary activist, Rain Dove, was allowed to keep their topless photos on Instagram because they did not violate the specific wording of Instagram's user agreement. 
firefighterzarya regarding the exceptions for "nudity related to political or newsworthy speech":
i cant get over the stipulation that you can post female boobs if it’s a political protest. hey tumblr have you considered that the point of those political protests is that women’s bodies aren’t inherently more obscene than men’s. like my body is more than just a site for politics or motherhood or art. 
- “Sure. We have no problem with that kind of stuff. Go nuts. Show nuts. Whatever.“ is cited in When are breasts a bad thing?; archive link by Catherine Knowles (October 13, 2014) and at Nipple Thoughts; archive link by Adrienne Cheney (January 25, 2016) and in Tumblr Vs WordPress: 12 Reasons To Choose WP Today; archive link (January 5, 2018)
- Adult content; archive link, Tumblr staff, December 3 2018
- Adult Content, Archived version (undated)
- Tweet by @AlyMccArt, posted December 4, 2018].
- Tweet by @lizzieandstuff, posted December 3, 2018.
- Omg the king has spoken!!! @staff by starsmish archive link
- Hey Tumblr, Archived version by Tumblr Staff. Published December 17, 2018.
- ""Yeah, we know you hate this term, but we're gonna keep using it anyway"" -- Tweet by @rd_doodles, Archived version, posted December 17, 2018
- Tweet by @RawLoadsTaken, Archived version, posted December 17, 2018
- "The flippancy of that bit is wild. Like, you're spending this whole post trying to assure your userbase that you care, and then in a single parenthetical make it clear that you don't? Why even go to the effort?" -- Tori Sheldon @daeranilen Replying to @RawLoadsTaken @surfacage (December 17, 2018)
- "Thanks a lot for sharing! Their insistence upon continuing to use "female-presenting nipples" shows just about how much they actually care about what anyone has to say about this whole thing lol" -- Tweet by @homodachii, posted December 17, 2018
- Tumblr's Porn Filter Flags Its Own Examples of 'Permitted' Nudity; archive link by Hudson Hongo, Gizmodo. Published December 17, 2018 (Accessed December 18, 2018).
- ok so our titty choices are now, December 4, 2018 archive link (Accessed December 20, 2018)
- Users are testing the limits of Tumblr's new algorithm, December 7, 2018. archive link (Accessed December 20, 2018)
- Female presenting nipples, by 1astbreath via Tumblr. Posted December 4, 2018 (Accessed December 20, 2018).
- "female-presenting nipples" by yocalia via Tumblr. Posted December 3, 2018 (Accessed December 20, 2018).
- what-freshly-baked-hell.tumblr, Archived version (December 3, 2018)
- elitefourmellie.tumblr, Archived version (December 3, 2018)
- Post by Luke, December 3 2018
- Potential reason behind term "female-presenting nipples" in Tumblr ban announcement - Piunika Web, Archived version
- firefighterzarya.tumblr, Archived version (December 5, 2018)