The Big 3 Manga
|Synonyms:||hst, holy shounen trinity|
|See also:||Weekly Shounen Jump, One Piece, Naruto, Bleach|
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The Big 3 Manga is English-language anime/manga fandom shorthand for referring to the three largest Weekly Shounen Jump titles. The term is generally used only by English-language fandom although some fans have noted that Japanese lurkers on 2ch know what it means and have begun to use it in Japanese fandom. Some fans also use the term, Holy Shounen Trinity (or HST), to refer to the Big 3 although HST is meant to refer to currently running shounen titles rather than series that have been completed.
The Concept of Big 3
Many fans point out that the idea of a "Big 3" is false because the gap in rankings and sales between One Piece and Naruto, and then Naruto and Bleach are usually very large. Often times, Bleach ranks much lower than the top 3 in the weekly polls conducted by Weekly Shounen Jump. Other fans, however, say that while that may be true in Japan, when talked about in an international context, the discrepancies change since One Piece is often not the most popular of the three, as is in the case of North America. Nevertheless, many One Piece fans jokingly reference the wide gap in Japanese sales rankings:
- Eiichiro Oda, the creator of One Piece, was asked how it felt to be a part of the Big 3 of Shounen Jump. When asked, he replied, "Big 3? Who're the other two?"
Some fans have wondered if a manga series not serialized in Weekly Shounen Jump could ever become one of the Big 3. Many fans agree that a title serialized in monthly installments could not due to a lower publication frequency, which encourages less fan discussion from week to week. It has been suggested that a Big 3 title could come from Weekly Shounen Magazine, which is Weekly Shounen Jump's closest rival. In this case, the most often cited candidate tends to be Fairy Tail.
Some fans have pointed out that other Big 3s have existed in the past. In the early 90s, the Big 3 was said to have been Dragon Ball, Slam Dunk, and Yuu Yuu Hakusho. This era is thought of by many people as the Golden Age of Weekly Shounen Jump, when its circulation was at its peak. A few fans have said that One Piece, Rurouni Kenshin, and Hunter x Hunter were the Big 3 of the late 90s. Most people admit though that no other three titles have dominated for as long as the current Big 3.
Criticisms of the Big 3
Some people have suggested that the lengthy dominance of the current Big 3 is unhealthy for the manga industry, and Weekly Shounen Jump in particular. Many readers seem to feel that the editors of Weekly Shounen Jump encourage the mangaka to draw out their storylines unnecessarily.
Recently, Bleach has begun to sink down the weekly rankings. In 2010, it was ranked #5 in sales, coming behind Kimi ni Todoke, a shoujo manga serialized monthly, and Fairy Tail. In 2011, it slipped even further to #8 and then to #12 in 2012. Fans often speculate about the reasons Bleach continues serialization even though its performance is no longer as strong as in previous years and wonder if the Weekly Shounen Jump editors simply won't let Kubo Tite end the series. Others think that "it seems kinda sad to see a series that once did so well crashing and burning like this." 
As a result of Bleach's apparent decline, some fans of Naruto and One Piece have taken to poking fun at the other title's supposed flaws, implying various reasons why the series is sliding down the ranks. Some fans point out that the other two titles are not without their own flaws. Many readers say they refuse to read One Piece because they find the art style off-putting and the premise of a boy with a rubber body childish. Some readers criticize Naruto for the treatment of its female characters.
Top 10 Manga of 2012 (based on November 2011 to November 2012):
- 1. One Piece by Oda Eiichiro: sold 23,464,866 volumes
- 2. Kuroko no Basket by Fujimaki Tadatoshi: sold 8,070,446 volumes
- 3. Naruto by Kishimoto Masashi: sold 6,495,240 volumes
- 4. Space Brothers by Koyama Chūya: sold 5,413,899 volumes
- 5. Fairy Tail by Mashima Hiro: sold 4,128,665 volumes
- 6. Kimi no Todoke by Shiina Karuho: sold 4,039,715 volumes
- 7. Silver Spoon by Arakawa Hiromu: sold 3,603,710 volumes
- 8. Hunter x Hunter by Togashi Yoshihiro: sold 3,439,839 volumes
- 9. Magi by Ohtaka Shinobu: sold 3,437,182 volumes
- 10. Bakuman by Ohba Tsugumi and Obata Takeshi: sold 4,399,938 volumes
- Weekly Shonen Jump history: Top 3 manga 2/2 : a video of the top 3 Weekly Shounen Jump titles from 1989-2007 (Accessed May 24, 2011)
- What constitutes the Big 3? (Accessed May 24, 2011)
- An unconfirmed example found on Tumblr. (Accessed May 24, 2011)
- Weekly Jump Readers (Accessed May 25, 2011)
- Top-Selling Manga in Japan 2010 (Accessed May 25, 2011)
- "One Piece" Tops 2011 Manga Sales (Accessed December 19, 2011)
- 30 Top-Selling Manga in Japan by Series: 2012 (Accessed December 20, 2012)