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A YouTuber is someone who has a strong/dedicated presence on YouTube, publishing original content there and trying to gain or maintain an audience. It describes anyone from a Vidder, a fan who posts meta and video essays, personal vlogs, tutorials (especially Make-up related), unboxing and review videos, the many people involved in creating an Abridged series, a musician who remixes video game music, or any other creative endeavours consistently posted to YouTube.

It's relatively common for people to further define their community in YouTube by combining "YouTuber" with the name of their community into a portmanteau (e.g. "Booktuber" for fans of books or "Anituber" for anime fans), similar to what happens on Tumblr for communities such as "petblr" (Tumblr blogs focused on pets).

After a certain amount of success, many YouTube go pro, meaning they can live from creating and posting their content due to monetizing rewards, paid product placements and sponsoring by large brands. The latter is large part of the so-called Influencer Marketing.


An Anituber is a YouTuber who focuses on anime (and occasionally manga). They often create video essays with analysis, comparison, theories, or meta about anime. Others post reviews or reactions to episodes/shows, or news about goings-on in the industry. As parts of the fan community, the essayists on Anitube are more aligned with Reddit and MyAnimeList.

Some examples:

Video Essayists:

  • Digibro[1]: a prolific and contentious creator who primarily makes analysis videos.
  • Gigguk[2]: a comedic anime reviewer/video essayist.
  • Under the Scope[3]: a video essayist who makes academic analysis videos of anime, often focussing on theme.
  • GoatJesus[4]: a video essayist who makes academic analysis videos from a background in film studies and film writing.
  • Explanation Point[5]: a comedic video essayists who makes primarily analysis videos.
  • Super Eyepatch Wolf[6]: a video essayist who makes well-researched, long videos about the history of once-popular shows that have had a downfall, as well as recommendation videos.
  • The Canipa Effect[7]: a video essayist who makes extremely well-researched videos spotlighting specific animators or animation studios and their contributions to the anime industry



A BookTuber is a YouTuber in the BookTube community, who makes videos about books and book fandoms.

Let's Player and Gaming

The Gaming Fandom also has a large presence on YouTube, especially after the platform introduced the availability to live stream content to the platform. Although some of the more professional YouTube Let's Player moved to Twitch which allows better monetization of their content if they become an exclusive partner. In 2015 Google launched launched YouTube Gaming, a standalone app and sub site to YouTube for gamers[1] A few examples most famous Let's players (subscriber numbers as of November 11, 2018):



A VTuber is a virtual YouTuber, a YouTuber that typically uses an anime-inspired digital avatar that is generated by computer graphics. VTubers tend to crossover with with Let's Player and gaming communities. While a majority of VTubers are Japanese and generate a large Japanese following, a rise in fan-subbing has brought more English-speaking fans to the scene. Some examples of notable VTuber and VTube talent agencies:


A Youtaite is a person who performs cover songs on YouTube, especially covers of anime themes, Vocaloid songs, and J-pop. The name comes from combining the term "Youtuber" with the Japanese term utaite, which refers to someone who uploads similar covers to the Japanese site NicoNicoDouga.[2] Some examples of well-known Utaite are:

Meta/Further Reading