|Country based in:||United States, Germany|
|External Links:||Official website|
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Tokyopop (formerly Mixx Entertainment) is a American manga publisher and distributor with a German division. It was a major North American distributor of manga and anime in the early 2000s before suspending its North American publishing projects in May 2011. This also caused the UK branch to close, since it relied on important publications from the North American branch.
The company was well-known among fans for a history filled with questionable business decisions, particularly their history of predatory contracts for young artists. In 2015, Tokyopop announced at Anime Expo that it would resume publication in North America but did not fully return until 2018.
In the late 90s, Stuart Levy started a company then known as Mixx Entertainment that published weekly serialized manga the same way it's frequently published in Japan in a magazine called MixxZine. Their major title at the time was Sailor Moon, which led to them pulling Sailor Moon from MixxZine and publishing it as a separate graphic novel. They also opened a film and television division, leading to them releasing the English-language releases of anime such as Initial D and Marmalade Boy.
By the early 2000s, Mixx Entertainment had become Tokyopop and emerged as a powerhouse manga publisher primarily due to their dedication to presenting manga in the same way it was originally made. Because Western countries read left to right but Japan reads right to left, prior attempts to bring manga to the United States involved the time consuming process of flipping art and reorienting it to be printed in a way Western fans were familiar with. Sound effects were also translated, requiring artists to redraw large sections of panels. Tokyopop's line of "100% Authentic" manga were printed right to left and kept all the original sound effects, making them faster to produce and allowing Tokyopop to offer them at a much lower price than competitors.
Notes and References
- Tokyopop German Website. Accessed 10 Jan 2020.
- Tokyopop Sets Tongues Wagging. Posted 28 May 2008. Accessed 12 Jan 2020.
- Tokyopop Is Poised to Return, But Should Creators Take a Chance?. Posted 9 Jul 2015. Accessed 12 Jan 2020.
- Tokyopop Plans Manga Publishing Relaunch, More Projects. Posted 3 Jul 2015. Accessed 12 Jan 2020.
- TokyoPop delivers authentic Manga to fans with original right-to-left format. Posted 4 Feb 2002. Accessed 12 Jan 2020.