Voice (fan organization)

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Name: Voice
Date(s): 1968
Profit/Nonprofit:
Country based in: Washington State (three towns listed: Auburn, Sumner, Seattle)
Focus:
External Links:
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Voice was a optimistic, but very short-lived fan organization created to challenge the stranglehold Nielson Ratings had over television content.

This company was a "division" of Technic Research Corporation, and it was created in response to frustrations with the threatened cancellation of Star Trek: TOS. Mr. Jack V. Ritter was the president of Technic Research Corporation. Another contact person was Vera Heminger.

"Voice" was one of the several projects to come out of the fan club called Vulcan Consulate.

This effort lasted only a few months: "Vera Heminger writes that VOICE, the organization which had hoped to give the Nielsen ratings a fight, is folding. VOICE will be returning the $2 membership fees — it did not even reach the 200-member level. Regrettable." [1] These fees, however, appear to have never been refunded: "Remember VOICE, the organization that was going to try to compete with Nielsen? It folded some months ago, but I have yet to hear of anyone who joined receiving a refund of their $2 membership fee. The VOICE address was Jack Ritter, VOICE, 2450 Sixth Ave. South, Seattle, Wash. 98134 Jack Ritter's address is [street address redacted] Wash. 98390. Shall we call the matter to his attention?

Some Mentions

Spring 1968

[February 1968]:

NBC has now made two please for us to stop swamping them with mail public announcements of ST's renewal. Cheerful news from Bjo Trimble — "NBC received over one million letters—and since the first announcement, they've gotten 70,000 thank-you letters!" Yes, we managed to get their attention....but how can we keep it, so that we won't have to do this all over again next year? What we need is a VOICE to drown out the Nielsens!

VOICE, a division of TECHNIC RESEARCH CORPORATION, Seattle, wants to give the public a direct representation to the networks. Letters concerning such categories as "Programming Improvement," "Program Re-scheduling," "Program Cancellation," "Advertising Saturation," and "Concepts" are categorized, tabulated and presented to the networks by VOICE. With direct representation, your complaint, request or compliment will receive the attention and consideration it deserves. VOICE, after having taken these matters to the networks, will provide members quarterly reports giving full details on their comments, decisions and commitments. VOICE will also provide to independent, network affiliates, educational and CATV stations, a copy of this report, to assist them in their local program scheduling. Annual membership in VOICE is $2. Write to Vera Heminger: [address in Auburn, Wash. 98002 redacted]. This is YOUR chance to be heard!

VOICE is registered with the Better Business Bureau and the Attorney General. More information will be enclosed, with this issue [of Plak-Tow] or the next, about VOICE. And a few additional facts just received—(1) clubs can send for registration cards and earn money by signing up new VOICE members; (2) VOICE membership fee goes up to $3 after June 1; (3) VOICE'S first quarterly report will be published in June. Help stamp out Nielsens and writer's cramp - join VOICE! [2]
ARE YOU, A TV VIEWER, TIRED OF HAVING THE TASTES OF 1100 HOMES DECIDE WHAT YOU WILL WATCH NEXT YEAR? Now we viewers can have a VOICE in TV programming; VOICE, a division of TECHNIC RESEARCH, Seattle, wants to give the public a direct representation to the networks. VOICE is the organization that strives to achieve for its members a true VOICE in television programming. Never before has the opportunity bean offered to the neglected TV set owner, the victim of NIELSEN RATINGS, MISINFORMED MADISON AVENUE ADVERTISING AGENCIES AND NETWORK EXECUTIVES, to have a true VOICE in TV programming. Letters concerning such categories as "Programming Improvement", "Program Re-scheduling", "Program Cancellation", "Advertising Saturation", and "Concepts" are categorized, tabulated and presented to the respective network in documented form by an account executive of VOICE. With direct representation, you are assured that your complaint, request or compliment will receive the attention and consideration that it deserves. VOICE'S job does not stop there! After having taken these matters to the networks, VOICE will provide to its members quarterly mailed reports giving full details as to their comments, decisions & commitments. In addition, VOICE will provide to independent, network affiliates, educational and CATV television stations, a copy of VOICE'S quarterly report...to assist them in their local program scheduling. Registration & Annual Membership Fee is $2. Each member will be mailed a membership card, six self-addressed envelopes St six complaint/request/compliment forms. Membership card will show member's name, address, membership number & expiration date. No complaint/request/compliment will be acted upon, unless presented on the official form provided and prosented by a paid-up member. For further information about VOICE, write to: Mrs. Vera Heminger [address in Seattle, WA redacted]. THIS IS YOUR CHANCE TO BE HEARD. [3]

Summer 1968

Vera Heminger... keeps the gals in Vulcan Consulate active. When it appeared ST was doomed, they turned out en mass in costume (ST style) to picket the NBC studios. Also, actively engaged in letter-writing contests to protest the new time slot given to ST. They are also active in VOICE, and organization protesting the TV-rating system which oftentimes seems so unfair and doesn't reflect viewing of the average person. Vera has also started a campaign of writing to the president and Betty Furness demanding that they re-open the 1963 hearings on Nielson ratings. [4]

References

  1. from Plak-Tow #8 (June 1968)
  2. from Plak-Tow #5
  3. from Chatter Boxes #7
  4. from Chatter Boxes #9