Nendoroid

Synonyms:	nendo(s), fig(s)
See also:	Funko, fannish dolls, Merch
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Nendoroid is a line of plastic figurine merchandise produced by the Japanese Good Smile Company. It is a popular form of merch in anime, manga, and other East Asian fandoms.

Some fans have compared them to Funko Pops, generally much more favorably.

Merch

Nendoroid versions of Shang Bu Huan and Lin Xue Ya from Thunderbolt Fantasy in a paper diorama mirroring the style of buildings commonly seen in the show by Tumblr user lesser-robot-cat.

Nendoroid figures are palm-sized, and usually come with many customizable parts to allow fans to change their appearances, poses, expressions, and give them props if they wish. Some Nendoroids also come with scene dressing. Many fans like to stage or pose their figures for photography, or display them with other merchandise.

Nendoroids are famously expensive, due to being made in small batches, hence increasing their rarity and collectible value. It is not unusual to see a Nendoroid sell for $80USD upon launch.

Some popular franchises that have a Nendoroid collection are: Mo Dao Zu Shi, Haikyuu!!, Love Live!, Genshin Impact, Jujutsu Kaisen, Neon Genesis Evangelion, Spy X Family.

A Nendoroid version of Lin Xue Ya from Thunderbolt Fantasy (which was co-produced by Good Smile) makes a cameo in season three of the show, much to the consternation of the rest of the cast.

Further Reading

• What is a Nendoroid and why are they expensive? on Colorful Cute (Published October 16, 2022. Accessed February 6, 2024.)