Masters of the Universe

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Name: Masters of the Universe
Abbreviation(s): MOTU
Creator: Mattel
Date(s): 1982
Medium: Toyline, animation, comics
Country of Origin: USA
External Links:
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Masters of the Universe is a media franchise created by the toy company Mattel.


Masters of the Universe started as a toyline in 1982 with a comic series released along side it. The following year a cartoon series titled He-Man and the Masters of the Universe began with the goal of boosting toy sales, which it accomplished.

Masters of the Universe has since had several series' and reboots over time. These include:

Notable Characters


Some fans of the original series have since helped the fandom evolve to have a strong collector focus. In addition to collecting the original toyline and related merchandise a new wave of Masters of the Universe Classics was released in 2008 that was aimed primarily at the adult toy collector market. The first new action figure, King Grayskull, was released at San Diego Comic Con and many others were often only available only through subscriptions to MattyCollector.

ND Stevenson, the showrunner of She-Ra and the Princesses of Power, noted how archive focused the Masters of the Universe fandom is:

“I got very into fan sites and the online community for Masters of the Universe. It’s pretty small but very, very devoted. [...] (The fans) do such a great job of just archiving everything," [he] says. "Here’s this character. Here’s what the toy was like. Here’s what she was like in the original illustrated books. Here’s what she’s like in the comics.”[1]

Masters of the Universe also has a strong LGBT fanbase. Many gay men identified with Prince Adam in the original He-Man and the Masters of the Universe, as he was was shown to be a kind, soft-spoken man who wore pinks and lavenders but could transforms into a muscular barbarian. Princess Adora was also held with similar admiration as Melendy Britt, the voice actress for the original for She-Ra, noted that she often heard from gay men who grew up watching She-Ra as well as He-Man.[2] Mailing lists such as GayHe-Fans began in 2001 and became a popular discussion area for fans. The 2018 reboot She-Ra and the Princesses of Power further expanded MOTU's apply to queer women as the show was designed with inclusivity in mind.




Further Reading

Archives & Fannish Links