|Name(s):||Exchange Fandom, exchange regulars|
|Scope/Focus:||Exchanges in general, but usually ones with roots on LJ or that now occur on Dreamwidth and AO3|
|Date(s):||Very early 2000s to present|
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The exchange fandom is the community of fans who moderate, participate in, or discuss gift exchanges. Like other fandoms, the actual amount of involvement needed to consider oneself or someone else part of "exchange fandom" can vary wildly, and because a good deal of community discussion occurs anonymously on yuletide_coal and fail_fandomanon or privately on Discord severs, it's not always obvious who's engaged to what degree. Yuletide is generally considered the main exchange of the year, as it's the largest and is the exchange that gets the most sign ups from people who don't otherwise interact with exchange fandom.
Exchanges that are part of the exchange fandom usually post their administrative information to Dreamwidth (or, previously, Livejournal), while signups and work postings are done on Archive of Our Own. Fests, big bangs and other challenges may be tangentially related to exchange fandom — run by the same people, frequented by the same participants, or discussed in the same places — especially if they're run on Dreamwidth. Exchanges run on Tumblr (and other platforms) are often not considered part of exchange fandom because they tend to have very different etiquette, rules, and participants.