Booklet of General Plans

Zine
Title:	Booklet of General Plans
Publisher:	Franz Joseph Schnaubelt
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Date(s):	sold at Equicon '74 as a fanwork, published in April or May 1975 by Ballantine Books as a professional publication called "Star Trek Blueprints"
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Medium:	print
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Fandom:	Star Trek: TOS
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Booklet of General Plans was a fanwork created by Franz Joseph Schnaubelt and was sold with great success at Equicon '74.

It was later revised and sold as a for-profit pro work in spring 1975 as "Star Trek Blueprints."

The Fanwork

Franz Joseph called the original fanwork "Special Equicon '74 First Edition" and there were only 500 printed.

The original Booklet of General Plans was a 12-page, large format (30 3/8" x 9"), stapled booklet.

Equicon 1974 (April) was where Paramount studies began taking notice of some of the merchandising opportunities beneath the Star Trek franchise.

...months later, with a major Trek convention approaching, Joseph had still not received official permission to sell his work. Bypassing Roddenberry, he made a one-time deal with Paramount to sell the “General Plans” (the Enterprise blueprints) at the upcoming convention. Equicon 1974 took place in Los Angeles from April 12–14. Of the 500 copies of the General Plans Joseph had prepared, 410 sold immediately; 450 requests for additional copies were taken on postcards. Paramount, which received Joseph’s royalty check shortly thereafter, sensed it was on to something, and began negotiating for a mass-market release of both the General Plans and the still-growing Technical Manual. The results exceeded all expectations. The blueprints went on sale across the nation on May 24, 1975, selling out within two hours. By May 28, 50,000 additional copies had sold, prompting Ballantine to print 100,000 more.

A letter sent to Star Trek Archives and printed in Archives' Log v.1 n.8 (December 1974) shows the marketing put into this by the fan who wrote it and emphasizes the cross-pollination of pro and fan Star Trek worlds:

Since my surprise test introduction of the BOOKLET OF GENERAL PLANS at Equicon '74, I have been receiving numerous requests for it from ST fans all over the country. I promised to notify them when I knew something definite. Marketing arrangements have now been made and I'm asking for your cooperation to spread the word through your organization. For the benefit of your ST fans, would you be so kind as to circulate the following announcement:

The BOOKLET OF GENERAL PLANS for a Constitution Class Starship will be be published by Ballantine Books. The first printing of the 2nd edition should be available in your favorite book store in February 1975. If he isn't carrying Ballantine's line, perhaps you should consider using some of the well-known ST pressure. Of course it will be available at the Star Trek Conventions and also at the Customer Service Shop of the Smithsonian Institution where the Booklet is part of a permanent exhibit titled "Life in the Universe." For you lucky people who got a copy of the Special Equicon '74 First Edition we advise you at least have a look at this edition, since it contains subtle improvements and is a permanent ink printing. The STAR FLEET TECHNICAL MANUAL will come along later in the year but the publisher says it will probably be around Christmas time. We think you'll agree the delay was worth it when you see the results, and we also think you'll be pleased with the prices.

Now, just for your information in case there's still someone out there who doesn't know what they are, the BOOKLET is a detailed set of 12 accurately scaled drawings 9" x 30 1/2" in size, showing the complete exterior and interior of a Heavy Cruiser (U.S.S. Enterprise type) Class Starship. They faithfully conform to current "U.S. Navy practise, but you'll have to be good little boys and girls and learn your Metric System, because these plans are correctly drawn in metric. And yes, Clementine, the ship does have bathrooms! The STAR FLEET TECHNICAL MANUAL is a compilation of Technical Orders, each 8 1/2" x 11" in size, covering regulations, specifications, data, star charts, equipment, etc., of direct concern to Star Fleet and the United Federation of Planets. The drawings are accurately detailed and scaled, colors are carefully coordinated, and all details are technically and scientifically accurate. The First Edition is planned to be 94 pages but the issue is expandable, and the master outline can classify 50,000 separate individual subjects - not that we're going to have that many, are we? There's enough variety to please everyone, even the "legal eagles," so start saving your Interplanetary Credits! Now it's up to you to show the publisher you meant what you said about wanting copies of my work. A very heavy interest might be a real assist in directing thinking towards reviving the live TV series. Cordially, Franz Joseph Schnaubelt

Sample Page

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  the Constitution page

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  detail from the Constitution page: the Special Equicon '74 First Edition designation. Franz Joseph is the draftsman and Gene Roddenberry is the Chief of Design. Note the plan's date: April 12, 1974, the last day of Equicon.

Comments by Matt Jeffries, Star Trek's Art Director

Matt Jeffries was an artist who designed many of the props on Star Trek.

From an interview with Jeffries in Star Trektennial News (July 1976):

What do you think about Franz Joseph's Blueprints of the Enterprise?

The set of Blueprints that I saw two years ago...he's a marvelous draftsman. He did a hell of a job of drafting, and that's what the heck it is. He took what we had and added to it based on what we had...he merely expanded...he invented like mad. As much as I hate to admit it, I got thoroughly peeved over the whole thing, because he did take the design work that somebody else had done and built on it. We're talking about another generation of fans, and they pick this thing up and all of a sudden it says STAR TREK and it's gospel. And it isn't, because what didn't actually come out of what we did. It is a pure fabrication that's happened since then. I got narrow-minded and thoroughly peeved over the fact that there was no mention of what he used as a base to build upon.

The Pro Work

This fanwork was reworked and sold shortly after its original release as a Ballantine Books publication in spring of 1975.

Fan Comments: Pro Work

BLUEPRINTS FOR A STARSHIP.

cover of the pro work

THE BOOKLET OF GENERAL PLANS FOR A CONSTELLATION CLASS STARSHIP will be published by Ballantine Books this February. The first printing of this second edition should be available at your favorite bookstore in February 1975. If he isn't carrying Ballantine's line, perhaps you should consider using some of that famous ST pressure.(( Or ask him to order it for you!!)) Of course it will also be available at the Star Trek conventions and also at the Customer Service Shop of the Smithsonian Institute where the Booklet is part of the general exhibit entitled "Life in the Universe'.' For you lucky people who got a copy of the special EquiCon '74 First Edition ((ME!!ME!!)) we advise you at least have a look at this edition since it contains subtle improvements and is a permanent ink printing. The Star Fleet Technical Manual will come along later in the year, but the publisher says it will probably be around Christmas time. We think you'll agree that the delay was worth it and we also think you'll be pleased with the prices.

Well, they've finally done it: we demanded it and now we've got it. The dream of every true trekkie

has ultimately come true — a set of blueprints of the Enterprise! For those who have not had a chance to look into this glorious new collector's item. $5.00 will buy you:

a) a nice, colorful, plastic carrying case;

b) a beautiful cover that is as tantalizing as a tribble;

c) a complete set of 12 sheets of fantastic & stimulating information;

d) and detail unimaginable!

Distributed by Ballantine, the blueprints are drawn by Franz Joseph Designs, with Gene Roddenberry as chief consultant. Once you take a look at these drawings, (a big 9"X30" sheet) you'd be willing to pay twice as much for they're THAT good! The time & effort put into the product are distinctly evident, and this trekkie is more than pleased with his set! It's well worth the money. I was so infatuated with the idea when I first heard about it, I was willing to pay $5.00 for one sheet secured around a cardboard tube with a rubber band! You can imagine my reaction when I finally saw them. The Blueprints are available for five measly bucks at all B. Dalton stores and at other establishments where books are sold. Once you have a set, you'll never part with it!