Will Kindle Worlds Commodify Fan Fiction?

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News Media Commentary
Title: Will Kindle Worlds Commodify Fan Fiction?
Commentator: Elizabeth Minkel
Date(s): June 3, 2013
Venue: The Millions (online literary magazine)
External Links: Will Kindle Worlds Commodify Fan Fiction?, Archived version
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Will Kindle Worlds Commodify Fan Fiction? is an essay by Elizabeth Minkel.

It was published on June 3, 2013 for "The Millions."

Some Topics Discussed


For the most part, fan communities seem to shy away from any organization that tries to insert itself from the top down. There is a sense that on Tumblr, fandom is planted and cultivated — grown, in a way that feels more palpable than LiveJournal ever did. It’s in your average stack of reblogged posts, fanning out in a sideways pyramid, each subsequent comment riffing on the one before it — and then seeing it days later, the joke or the expression of sympathy of the series of gifs piling up exponentially. You go to “like” it and note, with some surprise, that you already have. You can literally build on an idea, and this is how fandoms blossom and thrive.
The actual money leads to other financial questions, because with Alloy, we’re not talking about borrowing the characters of a single author: these books, and the scripts of the accompanying shows, are written by a slew of work-for-hire writers. Book-industry types far more familiar with media tie-in writing than me have suggested that the Kindle Worlds move might be another Amazon attempt to circumvent traditional publishers and writing models. If this actually catches on, Alloy and other organizations may come out winners, because by publishing on this platform, a fan fiction writer gives up rights to the content of their stories — Alloy and Amazon will have full rights to original characters and ideas. Why hire a team of traditional writers when your fans can generate new ideas for you — at no cost beyond the few cents per Kindle single you’re required to pay them? The whole venture hints at broader questions that swirl around a lot of Amazon’s recent projects as they attempt to knock traditional publishing models out of whack. If it didn’t feel like such a fundamental and remotely insulting misunderstanding of fan culture, if it didn’t feel like a prime chance for corporations to exploit rather than promote, I might even praise Amazon (praise Amazon, for Christ’s sakes) for trying yet one more thing that deviates from the publishing status quo.
Surely every person in the entire realm of fan fiction is tired of the monetization question by now. The simple answer is that it really, really isn’t about the money. But people keep on asking anyway: how can so much time and energy and a sheer dizzying number of words be spent on something for no financial compensation? It’s easy enough to say that the person who asks that question doesn’t understand the idea of fan fiction, or doesn’t fully grasp what it means to be a fan of something in general — but that feels dismissive and unhelpful. There is a disconnect here, though, and it’s one that’s tricky for me to articulate, between Amazon and Alloy and the fan fiction community, or between Tumblr and Yahoo and the people who look at 100,000 reblogs and can only see a missed opportunity for advertising.
There is an enormously freeing diversity in the world of fan fiction. I don’t mean that the writers are diverse — they are mostly female, and surely there must be socioeconomic implications in the ability to sustain such a hobby. I mean that the whole point of it, beyond all that deep love and celebrating any given fandom, is taking a character or a setting or just the tiniest inkling of an idea and rolling with it. The possibilities spin off into exponentially increasing permutations, spurring weird stuff and beautiful stuff, quite often fiction that’s better written than the source material that inspired it, creating fandoms that are so broad and varied and encompassing that a person can usually find whatever they’re seeking within. If not, well, that person may as well just write it herself. If that’s not the most accurate reflection of the rest of the internet — the organic, cultivated internet, grown from the bottom up, with no contracts, no exchanges of cash — then I don’t know what is.