Pure Heart

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Zine
Title: Pure Heart
Publisher:
Editor(s):
Type:
Date(s): 2022
Medium: Print, PDF
Fandom: Genshin Impact
Language: English
External Links: Twitter, Carrd
Zine Cover
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Pure Heart is a for-profit Genshin Impact fanzine focused on the pairing Xiaolumi, between Xiao and the female player character Lumine.

About

Zine Schedule
Start End
Interest Check May 4, 2021 May 30, 2021
Mod Applications May 28, 2021 June 15, 2021
Contributor Applications June 16, 2021 July 14, 2021 (originally June 30)
Preorders February 11, 2022 April 17, 2022
Shipping December 20, 2022 January 19, 2022 (est.)
Leftover Sales February 24, 2023 April 20, 2023

Statistics from the zine's interest check were posted on the zine Twitter account, as were statistics from the contributor apps. The zine received 136 total contributor applications.

Zine Pricing[1]

Tier Name Price Contents
Digital Zine $15 USD PDF
Physical Zine $25 USD Physical zine
Half Bundle $40 USD Physical zine, sticker sheet, 8 stickers, 2 polaroid prints, 12 pc undated calendar
Full Bundle $70 USD Physical zine, PDF, sticker sheet, 8 stickers, 2 polaroid prints, 12 pc undated calendar, 2 charms, enamel pin, tote bag

PDF add-ons to applicable tiers were available for $5 USD for the SFW main zine and $8 USD for the NSFW "Karmic Sins" side zine. Individual merch items were also available a la carte - $4 for the sticker sheet, $10 for the set of 8 stickers, $12 for the calendar, $4 for the polaroids, $10 for each charm, $20 for the tote bag, and $12 for the enamel pin.

Zine Promotions

  • Early bird discount: Orders within the first 24 hours were 10% off with code ILOVEXLMI[2].
  • Stretch Goals: This project included the three stretch goals below[3], all of which were unlocked by April 15, 2022[4].
Milestone Unlocked Goal
#1 Gold foil cover upgrade
#2 Washi tape (half/full bundles)
#3 Standee (half/full bundles)
  • Giveaway: There was a full bundle giveaway during preorders upon reaching 2000+ followers on the zine Twitter account[5].
  • Leftovers sales: During leftovers, there was a sale for a la carte merch: 10% off with 3 or more items with code 3ITEMS and 15% off with 5 or more items with code 5ITEMS[6].

Other

  • The xlmicorner Twitter account was originally used to run a Xiaolumi Week event which ran from April 25-May 1, 2021[7].

Contributors

Page Artists

Merch Artists

Writers

Mods

References