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Joey Wheeler/Seto Kaiba

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Pairing
Pairing: Joey Wheeler/Seto Kaiba
Alternative name(s): Puppyshipping,[1] Violetshipping, Joukai, Kaijou, Joey/Kaiba, Jounouchi/Kaiba, 海城 (Kaijo), S/J, SxJ, JoeySeto
Gender category: slash, m/m
Fandom: Yu-Gi-Oh!
Canonical?: No
Prevalence: very popular
Archives:
Other:
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Joey Wheeler/Seto Kaiba, also known by the names Puppyshipping and Violetshipping, is the pairing of the characters Joey Wheeler and Seto Kaiba from Yu-Gi-Oh! Duel Monsters. It is one of the series most popular pairings, with over Two thousand fanfics on Archiveofourown.

Fanon

Ship Name

The nickname Puppyshipping, like most of the Pairing Names for Yu-Gi-Oh ships, comes from an element from the series: Joey's association with dogs throughout the show, most memorably a scene from Duelist Kingdom where he dreams about Kaiba calling him names while wearing a dog costume, and various dog-related nicknames that Kaiba insults him with.

Over the years, Violetshipping started being used as an alternative ship name for them, [2] with it's name being a mix of the colors red and blue, which are associated with them thanks to their signature cards: the "Blue-Eyes White Dragon" and the "Red-Eyes Black Dragon". People who prefer this name often criticize Puppyshipping for using insults that were used to dehumanize Joey as something cute. [3]

Common Tropes in Fanworks

  • Kaiba having the nickname "Puppy" for Joey; sometimes this may lead into Pet Play.
  • Hurt/Comfort works about their complicated relationship with their parents, often with Kaiba trying to save Joey from his father.
  • Joey working for Kaibacorp in some way (secretary, Software testing and sponsored duelist being common roles).
  • Mokuba learns about Kaiba having a crush on Joey and tries to get them together.
  • Futurefics where they meet years after the end of the series and fall for each other.
  • Joey becoming some kind of sex worker and Kaiba learning about it; sometimes he will try to save him from this job, in others he will pay for his services.
  • Kaiba becoming Joey's Sugar Daddy, or at the very least helping Joey pay for stuff.
  • Hatesex.

Examples Fanworks

Meta

Resources

References

  1. ^ "Yu-Gi-Oh - ship names - Puzzleshipping, Puppyshipping, Tendershipping, etc" Reddit comment by IceCream_Kei, posted 5 March 2025
  2. ^ The Yugioh Shipping List talking about the alternate name
  3. ^ Post talking about the name change from Tumblr Archived Version