Fanlore:Featured Article Archives/2020: Week 36

The Folgers "Home for the Holidays" Commercial, also known as Folgers Incest Commercial or Folgercest fandom, relates to a 2009 holiday commercial by the coffee brand Folgers. In the commercial, a brother and sister reunite for the holidays and are very happy to see each other (Eye Sex).

This squicked a lot of viewers, but fans of incest pairings found it hilarious and often reblogged it on Tumblr. A fandom grew from it, with fanfiction posted to Archive of Our Own and fanart to Tumblr.