...But Not Black Widow

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Name: ...But Not Black Widow
Date(s): 2012 - present
Fandom: The Avengers (Marvel)/The Avengers Movieverse (MCU), Marvel Comics
Scope: Black Widow & other Female Characters merchandise
URL: "butnotblackwidow". Archived from the original on 2017-03-23.
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...But Not Black Widow is a Tumblr blog created in order to "following the symbolic annihilation of women through merchandise" - especially the lack of Black Widow merchandise.

About the Blog

"I love The Avengers. I have been a fan of Joss Whedon for a long time, and I was a bit worried about the movie in the months leading up to its release. I was pleasantly surprised. It was exciting, fun, and gave the feels. I loved all the characters.

All. The. Characters.

Since the movie, however, I can’t help but notice a Black Widow shaped hole in the movie’s merchandising. Whether it’s toys, school supplies, or clothes, more often than not Black Widow is missing. It seems odd that the character that had the third most screen time and the most unbroken dialogue of any of the Avengers would be so absent.

So this blog is to document examples of merchandise from the Avengers…but not Black Widow.

(Though, expect to see examples from other franchises where prominent female characters are left out.)[1]"

Comments about the Blog

"Black Widow, the character who had the third most screentime in the film, was virtually nonexistent in retail stores across the country while her teammates bro'd out on everything from bed sheets to backpacks. The person behind the But Not Black Widow Tumblr did what I did pretty much every time I stepped into a Target between 2012 and 2014, except they actually took photographic evidence of the cause of their frustration."[2]


  1. ^ "Reason For the Blog" (Accessed February 26, 2015)
  2. ^ "In Your Face Jam: Where Are All the Black Widow Toys?". Brett White at Comic Book Resources. Published January 28th, 2015. (Accessed February 26, 2015)