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In May 2013, [[Yahoo!]] bought Tumblr for $1.1 billion,<ref>[http://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all&_r=0 Yahoo to Buy Tumblr for $1.1 Billion] dated May 19, 2013; [Yahoo to Buy Tumblr for $1.1 Billion reference link].</ref> leading some fans to predict a slow and gradual demise of the platform as a fandom community.<ref>[http://fail-fandomanon.livejournal.com/58263.html?thread=271994519#t271994519 Tumblr sponsors] post about advertising on [[Tumblr]] dated June 3, 2013;[http://www.webcitation.org/6H7uKX9O6 reference link]. </ref>
In May 2013, [[Yahoo!]] bought Tumblr for $1.1 billion,<ref>[http://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all&_r=0 Yahoo to Buy Tumblr for $1.1 Billion] dated May 19, 2013; [Yahoo to Buy Tumblr for $1.1 Billion reference link].</ref> leading some fans to predict a slow and gradual demise of the platform as a fandom community.<ref>[http://fail-fandomanon.livejournal.com/58263.html?thread=271994519#t271994519 Tumblr sponsors] post about advertising on [[Tumblr]] dated June 3, 2013;[http://www.webcitation.org/6H7uKX9O6 reference link]. </ref>
See [[Timeline of Fandom on Tumblr]].
==Fan Use==
==Fan Use==
[[File:Otters Who Look Like Benedict Cumberbatch.png|thumb|Two more things that are popular on Tumblr: otters and [[Benedict Cumberbatch]]. Graphic created by Redscharlach.|left]]
[[File:Otters Who Look Like Benedict Cumberbatch.png|thumb|Two more things that are popular on Tumblr: otters and [[Benedict Cumberbatch]]. Graphic created by Redscharlach.|left]]