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Nine Star Studios TH Boycott
| Event | |
|---|---|
| Event: | Nine Star Studios TH Boycott |
| Participants: | |
| Date(s): | February 2025 |
| Type: | boycott |
| Fandom: | FairyBaby/Yobies/Babebies/ |
| URL: | |
| Click here for related articles on Fanlore. | |
In early February 2025, the global fan community of Nine Star Studios Thailand[1] - known collectively as "Yobies," "Fairy Babes," "Babebies," and "Blankets" - launched a widespread boycott against the company. The boycott stemmed from increasing frustration over the studio’s management decisions and perceived mistreatment of its artists.
Background of the Boycott Movement
The discontent began when Nine Star Studios started splitting popular on-screen couple(FayeYoko) at the height of their careers, disrupting the chemistry and dynamic fans had grown attached to. Despite the success of Blank the Series, the company’s lack of transparency and failure to fulfill fan engagement promises, like incomplete and canceled world tour events fueled further dissatisfaction.
Adding to the frustration, several partners and collaborators publicly criticized Nine Star Studios for its unprofessionalism and poor communication. Reports also surfaced indicating that most of the studio’s staff had resigned due to internal conflicts and mismanagement.
The issue was reported in several media articles[2] and local Youtube channels[3]
Management Controversy and Allegations
Rumors emerged that Nine Star Studios’ leadership was planning to split popular artist pairs, sparking widespread dissatisfaction among fans. The situation escalated when the newly appointed CEO, Nani Nitinavakorn, allegedly addressed contract terminations through a TikTok video, which many perceived as unprofessional and disrespectful.
Nine Star Studios revealed that Faye Peraya’s contract had been terminated at the end of February 2025. The company did not elaborate on the reasons behind the decision
The controversy surrounding Nine Star Studios intensified with a series of troubling revelations[4]:
- Unprofessional Leadership: The appointment of Nani Nitinavakorn as CEO - who reportedly lacks entertainment industry experience - sparked concern about profit-driven decisions taking precedence over ethical management.
- Employee Resignations: Mass staff resignations hinted at deep-seated internal instability.
- Questionable Financial Activities: Public records revealed Nine Star Studios registered several new companies within a short period with unclear objectives, raising suspicions of financial misconduct.
- Fraud Allegations: Reports linked Nine Star Studios’ owner to a past cryptocurrency activities, further tarnishing the company’s reputation.
- Mishandling of Artists: The abrupt termination and alleged mistreatment of high-profile artists led to global backlash and accusations of emotional coercion.
Nine Star's Press Conference and Yoko Apasra's Role
On March 13th, 2025, Nine Star Studios held an unannounced press conference in response to the growing backlash. However, instead of addressing fans' pressing questions about company mismanagement, transparency, and the ongoing boycott, the studio allowed Yoko Apasra, an artist under the company, to speak out about personal matters. This move was seen by many as a deliberate diversion, as Apasra’s comments failed to provide any insight into the core issues fans had raised. What further fueled frustration was the sight of Apasra, visibly crying and emotionally drained as she spoke, while the CEO and owner of Nine Star Studios were seen laughing beside her. This stark contrast between Apasra's emotional distress and the apparent indifference of the company's leadership left fans appalled and reinforced the belief that Nine Star Studios is actively avoiding real dialogue and any genuine attempt to address their concerns. The studio's decision to focus on personal connection with former artist rather than accountability only deepened the frustration of supporters, who felt the company was trivializing the serious issues at hand.
Fan-Led Boycott Actions
The global fan community responded swiftly and passionately, organizing protests and digital campaigns calling for accountability and justice. Fans accused the studio of mishandling the careers of its top stars and exploiting their popularity for financial gain. The boycott movement continues to gain momentum as calls for transparency and better treatment of artists grow louder.
Actions taken by fans include:
- Protest Trucks[5]: Chinese fans sent protest trucks around Bangkok, visibly voicing their dissatisfaction.
- Mass Social Media Unfollows: Fans launched a coordinated effort to unfollow Nine Star on all platforms, causing a significant drop in followers.
- Boycotting Collaborating Companies: Fans expressed disapproval toward any company associating with Nine Star Studios. Following public backlash, Moongdoo Production announced it had severed ties with the studio. The Drama Academy, which collaborated with Nine Star Studios, has yet to respond.
- Fan Meeting Boycotts: Fans pledged to boycott all upcoming fan meetings, refusing to support events perceived as exploitative.
- Daily Trending Hashtags: Fans have kept the momentum going with daily trending hashtags on social media platforms like X (formerly Twitter), using key phrases such as "NineStar Goes Down", "No More Nine Star," etc. which have consistently trended in the worldwide top 10
Impact and Ongoing Movement
On 20th February, 2025 the Global Fan Clubs[6] solemnly declared that they always support both artists and firmly opposed any actions that break the artist.
As the boycott gains momentum, Nine Star Studios faces mounting pressure to address the allegations and Free the remaining artist with a petition signed more than 14000 people[7]. The ongoing movement reflects a unified global demand for accountability, transparency, and ethical management.
Following the ridiculous press conference on March 13th, fans erupted in outrage, amplifying their voices louder than ever before. The conference, which many viewed as a desperate attempt to deflect attention from the real issues at hand, sparked a wave of fury within the fan community. Fans swiftly declared a full boycott between themselves and Nine Star Studios, making it clear that their focus was not on the artists, whom they continue to support, but on holding the company accountable for its mismanagement. The betrayal felt after the press conference only strengthened their resolve, and the boycott intensified, with fans taking to social media to declare their unwavering commitment to the cause. The rift between the fans and the company has now become deeper, with no sign of reconciliation.
Daily X Trending Chart
The fan-led boycott movement has not only been a force of protest but also a powerful social media phenomenon. Every day, the global fanbase has consistently brought key phrases and hashtags like "NineStar Goes Down" and "No More Nine Star" to the worldwide trending list on X (formerly Twitter). With dedicated efforts, fans have turned this campaign into a daily event, making their voices heard on a global scale. No other boycott movement has maintained such a strong, continuous presence on social media, with trending topics appearing in the top 20 worldwide on a regular basis. The persistence of these daily trends has further demonstrated the strength and unity of the fans, who are committed to seeing Nine Star Studios held accountable.
| Date | Keyword and Hashtag | KW Worldwide
Rank |
|---|---|---|
| 2025/02/12 | SHINE ON FAYEYOKO TO 4E - #พาฝ้ายโยโกะคืนให้4E | #1 |
| 2025/02/13 | 9STAR PLS CLARIFY TO FC - #9ดาวโปรดชี้แจงแฟนคลับ | #23 |
| 2025/02/14 | RESPECT OUR VOICES 9STAR - #เราต้องการฝ้ายโยโกะ | #15 |
| 2025/02/15 | ONLY PERAYA APASRA - #FayeYokoForever | #11 |
| 2025/02/17 | TELL US THE TRUTH - #WeSupportFayeYoko | #6 |
| 2025/02/18 | FY AND FC DO NOT GIVE UP - #WeAlwaysSupportFY | #14 |
| 2025/02/19 | FY NO MATTER WHAT - #PromiseToStay | #16 |
| 2025/02/20 | ALL FOR FY - #FightforFY | #11 |
| 2025/02/22 | FAYEYOKO TILL THE END - #AlwaysWithFY | #13 |
| 2025/02/24 | CALL OUT NINESTAR - #FayeYokoDeservesBetter | #15 |
| 2025/02/26 | NINESTAR GOES DOWN - #FayeYokoStay | #20 |
| 2025/02/28 | NINESTAR NO MORE - #ForeverFayeYoko | #15 |
| 2025/03/01 | NINESTAR FINAL CHAPTER - #LetFayeYokoGo | #6 |
| 2025/03/03 | STOP WORKING WITH NINESTAR - #ReportForFayeYoko | #23 |
| 2025/03/05 | FREE YOKO FROM NINESTAR - #YokoFreedomNow | #15 |
| 2025/03/06 | YOKO IS NOT ALONE - #YokoFreedomNow | #16 |
| 2025/03/08 | NINESTAR GO BANKRUPT - #ApasraShineFree | #19 |
| 2025/03/10 | NINESTAR ENDING - #FayeYokoNewBeginning | #14 |
| 2025/03/12 | NINESTAR CANCEL YOURSELF - #EndYokoContract | #8 |
| 2025/03/14 | NINESTAR IS LYING - #FansAreNotFools | #15 |
References
- ^ https://x.com/NineStarStudios
- ^ https://countylocalnews.com/2025/02/26/breaking-ninestar-faces-backlash-boycott-sparks-national-outcry/
- ^ https://www.youtube.com/watch?v=nOzu2VvlO90&feature=youtu.be
- ^ https://x.com/KK920229/status/1893179729009877508
- ^ https://x.com/FayeYoko_CHINA/status/1891398564116644126
- ^ https://x.com/FayeYoko_CHINA/status/1892544764446392799
- ^ https://www.change.org/p/appeal-to-ninestarstudiosth-to-release-yoko-apasra-from-contract-without-fees