Fanlore:Featured Article Archives/2023: Week 27
Goncharov is an overnight fandom and meme surrounding a nonexistent 1973 mafia film of the same name directed by Martin Scorsese. The fandom originates from a Tumblr post by user zootycoon, alleging that they received a pair of knock-off boots with details of said fake film printed on the label.
The Goncharov fandom comprises of memes, fandom posts, and transformative works purportedly based off the film. Many posts describe different aspects of the film as if it were real, including characters, scenes, a plotline, a castlist, posters, and production history. Fandom members often engage in kayfabe by discussng the film as if it exists. Goncharov transformative works are considered parafandom as they are based on a nonexistent work.
Some would argue that the fan made poster of the film in 2022 by beelzeebub is the catalyst for the current Goncharov's popularity. Since then, Goncharov and its fandom received significant media coverage and responses from notable individuals, including Scorsese, often playing along with the meme.