|See also:||slash, honay, subtext|
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Hoyay! or HoYay! stands for homoeroticism, yay!
In Angel Fandom
Sometime during Angel the Series's first season (1999-2000), the fan Jennifer Godwin, also known as Jengod, started a thread on Television Without Pity (then Mighty Big TV) entitled, "Homoeroticism, Yay?" Jengod didn't invent the term or its abbreviation, which were already in popular use on the Angel boards.
West Wing Fandom
Hoyay! was also used in reviews of some episodes of The West Wing, in a joking fashion, to describe the charisma between Joshua Lyman and Presidential candidate Matt Santos. No one seriously viewed their relationship as homoerotic, but there were running gags about it in the Television Without Pity reviews, which at that time were written by LTG, a gay man. This reviewer admitted to a huge crush on Santos' campaign staffer Bram Howard, played by Matthew Del Negro.
In Smallville Fandom
Hoyay! is a cry favored among fans of Smallville, who like to use it especially referring to Clex (Clark and Lex). Made popular by Omar G of Television Without Pity in his Smallville recaps, it's used to celebrate the blatantly obvious sexual chemistry between Clark and Lex on screen.
The first reference to homoeroticism, yay! in Omar's recaps occurred in his recap of the sixth episode, posted on or about November 20, 2001, but the Homoeroticism, Yay! thread in TWOP's Smallville forum started earlier (?)