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Tearlessrain's "Tumblr ages"
On 12 August 2019, it was announced that Verizon would be selling Tumblr to Automattic, the parent company behind [[Wordpress]], just two years after acquiring the site in its purchase of Yahoo.<ref>[https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content Verizon is selling Tumblr to WordPress’ owner], The Verge. Published August 12, 2019 (Accessed August 14, 2019).</ref> Fannish glee ensued as it was revealed that Tumblr was sold for "less than $3 million", a significant writedown on the $1.1 billion that Yahoo paid to acquire Tumblr in [[2013]].<ref>[https://twitter.com/danprimack/status/1161038705295089664 Tweet by Dan Primack], posted August 12, 2019 (Accessed August 14, 2019).</ref>
On 12 August 2019, it was announced that Verizon would be selling Tumblr to Automattic, the parent company behind [[Wordpress]], just two years after acquiring the site in its purchase of Yahoo.<ref>[https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content Verizon is selling Tumblr to WordPress’ owner], The Verge. Published August 12, 2019 (Accessed August 14, 2019).</ref> Fannish glee ensued as it was revealed that Tumblr was sold for "less than $3 million", a significant writedown on the $1.1 billion that Yahoo paid to acquire Tumblr in [[2013]].<ref>[https://twitter.com/danprimack/status/1161038705295089664 Tweet by Dan Primack], posted August 12, 2019 (Accessed August 14, 2019).</ref>
Tumblr user tearlessrain has categorized Tumblr history into three "ages." The First Age is Tumblr pre-[[Dashcon]], the Second Age is Tumblr post-Dashcon but pre-[[Tumblr Purge]], and the Third Age is Tumblr post-Tumblr Purge. Overall, this way of sectioning Tumblr history is meant to show a slow move from a more user-run, fandom-friendly site to a site that's changed coorporate owners multipule times and developed [[purity culture]] and [[cringe culture]].<ref>[https://archive.vn/IVNV4 It just occurred to me that I kind of arbitrarily started...] Tumblr, Sept 29, 2020. (Accessed 10/6/2020)</ref>
See [[Timeline of Fandom on Tumblr]].
See [[Timeline of Fandom on Tumblr]].