Changes

On 12 August 2019, it was announced that Verizon would be selling Tumblr to Automattic, the parent company behind [[Wordpress]], just two years after acquiring the site in its purchase of Yahoo.<ref>[https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content Verizon is selling Tumblr to WordPress’ owner], The Verge. Published August 12, 2019 (Accessed August 14, 2019).</ref> Fannish glee ensued as it was revealed that Tumblr was sold for "less than $3 million", a significant writedown on the $1.1 billion that Yahoo paid to acquire Tumblr in [[2013]].<ref>[https://twitter.com/danprimack/status/1161038705295089664 Tweet by Dan Primack], posted August 12, 2019 (Accessed August 14, 2019).</ref>

On 12 August 2019, it was announced that Verizon would be selling Tumblr to Automattic, the parent company behind [[Wordpress]], just two years after acquiring the site in its purchase of Yahoo.<ref>[https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content Verizon is selling Tumblr to WordPress’ owner], The Verge. Published August 12, 2019 (Accessed August 14, 2019).</ref> Fannish glee ensued as it was revealed that Tumblr was sold for "less than $3 million", a significant writedown on the $1.1 billion that Yahoo paid to acquire Tumblr in [[2013]].<ref>[https://twitter.com/danprimack/status/1161038705295089664 Tweet by Dan Primack], posted August 12, 2019 (Accessed August 14, 2019).</ref>

Tumblr user tearlessrain has categorized Tumblr history into three "ages." The First Age is Tumblr pre-[[Dashcon]], the Second Age is Tumblr post-Dashcon but pre-[[Tumblr Purge]], and the Third Age is Tumblr post-Tumblr Purge. Overall, this way of sectioning Tumblr history is meant to show a slow move from a more user-run, fandom-friendly site to a site that's changed coorporate owners multipule times and developed [[purity culture]] and [[cringe culture]].<ref>[https://archive.vn/IVNV4 It just occurred to me that I kind of arbitrarily started...] Tumblr, Sept 29, 2020. (Accessed 10/6/2020)</ref>

Tumblr user tearlessrain has categorized Tumblr history into three "ages." The First Age is Tumblr pre-[[Dashcon]], the Second Age is Tumblr post-Dashcon but pre-[[Tumblr Purge]], and the Third Age is Tumblr post-Tumblr Purge. Overall, this way of sectioning Tumblr history is meant to show a slow move from a more user-run, fandom-friendly site to a site that's changed corporate owners multiple times and developed [[purity culture]] and [[cringe culture]].<ref>[https://archive.vn/IVNV4 It just occurred to me that I kind of arbitrarily started...] Tumblr, Sept 29, 2020. (Accessed 10/6/2020)</ref>

See [[Timeline of Fandom on Tumblr]].

See [[Timeline of Fandom on Tumblr]].

===Challenges===

===Challenges===

Tumblr is often used to encourage the creation of Fannish content by [[challenges]]. In a master post, the rules or [[prompt]]s are posted and participating creator [[repost]] that masterpost with their contributions.

Tumblr is often used to encourage the creation of fannish content by [[challenges]]. In a master post, the rules or [[prompt]]s are posted and participating creator [[repost]] that masterpost with their contributions.

Some examples of tumblr challenges

Some examples of tumblr challenges

*[[30 Day Shipping Challenge]]

*[[30 Day Shipping Challenge]]

stop reposting, stop reblogging reposts and start reblogging from the artist’s tumblr instead to show respect. ask permission to repost to show respect. artists have deleted their pixivs, drawrs, specific pieces of their artwork because of reposts. don’t let this continue happening."<ref>{{source| url = http://lostloona.tumblr.com/post/120428601791/yukiharus-hey-if-youre-a-mutual-dont-ignore | title = If you're a mutual don't ignore this| archiveurl =http://web.archive.org/web/20150601171020/http://lostloona.tumblr.com/post/120428601791/yukiharus-hey-if-youre-a-mutual-dont-ignore| archivedate =2015-06-01}}</ref>}}

stop reposting, stop reblogging reposts and start reblogging from the artist’s tumblr instead to show respect. ask permission to repost to show respect. artists have deleted their pixivs, drawrs, specific pieces of their artwork because of reposts. don’t let this continue happening."<ref>{{source| url = http://lostloona.tumblr.com/post/120428601791/yukiharus-hey-if-youre-a-mutual-dont-ignore | title = If you're a mutual don't ignore this| archiveurl =http://web.archive.org/web/20150601171020/http://lostloona.tumblr.com/post/120428601791/yukiharus-hey-if-youre-a-mutual-dont-ignore| archivedate =2015-06-01}}</ref>}}

There are daily calls for action against fans who use content without permission or credit. Actions include reporting other users to tumnblr abuse and calling on others to blacklist and block offenders and to refrain from reblogging the offender's posts.  

There are daily calls for action against fans who use content without permission or credit. Actions include reporting other users to tumblr abuse and calling on others to blacklist and block offenders and to refrain from reblogging the offender's posts.  

{{Quotation|"They’ve stolen art and coding from me, harrassed me, as well as stolen coding from farahmir, selkas, tukut, and others. They’ve also tried selling art prints and lying about having permission from the original owner.

{{Quotation|"They’ve stolen art and coding from me, harrassed me, as well as stolen coding from farahmir, selkas, tukut, and others. They’ve also tried selling art prints and lying about having permission from the original owner.

Others are offended if you do not automatically reblog their selfies. Here, one fan apologizes in advance for not automatically reblogging:

Others are offended if you do not automatically reblog their selfies. Here, one fan apologizes in advance for not automatically reblogging:

{{Quotation|"/QUICK PSA FOR [[MUTUALS]] WHOSE SELFIES I DON’T REBLOG

{{Quotation|"/QUICK PSA FOR [[Mutual|MUTUALS]] WHOSE SELFIES I DON’T REBLOG

I only reblog the selfies of my friends who I know won’t mind me reblogging their selfies and/or people who post them a lot. If you rarely post selfies and/or we’re not good friends, I won’t reblog without permission. It’s not that I don’t think you’re worth reblogging, it’s that I don’t want to make you uncomfortable. Otherwise id reblog the SHIT out of ur face bc ur all purty angelic beings"<ref>{{source| url = http://meinnachbartotoro.tumblr.com/post/119563374907/quick-psa-for-mutuals-whose-selfies-i-dont | title =Quick PSA | archiveurl =http://web.archive.org/web/20150531214448/http://meinnachbartotoro.tumblr.com/post/119563374907/quick-psa-for-mutuals-whose-selfies-i-dont| archivedate =2015-05-31}}</ref>}}

I only reblog the selfies of my friends who I know won’t mind me reblogging their selfies and/or people who post them a lot. If you rarely post selfies and/or we’re not good friends, I won’t reblog without permission. It’s not that I don’t think you’re worth reblogging, it’s that I don’t want to make you uncomfortable. Otherwise id reblog the SHIT out of ur face bc ur all purty angelic beings"<ref>{{source| url = http://meinnachbartotoro.tumblr.com/post/119563374907/quick-psa-for-mutuals-whose-selfies-i-dont | title =Quick PSA | archiveurl =http://web.archive.org/web/20150531214448/http://meinnachbartotoro.tumblr.com/post/119563374907/quick-psa-for-mutuals-whose-selfies-i-dont| archivedate =2015-05-31}}</ref>}}