{{ExpandArticle|because=We need to have info on the recent (spring 2015) take-downs of fan tumblrs re: "copyright"}}
{{ExpandArticle|because=We need to have info on the recent (spring 2015) take-downs of fan tumblrs re: "copyright"}}
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===Tumblr Post Plus===
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On July 21, 2021, Tumblr announced that they would be testing Tumblr Post Plus, a new premium content service and positioned as a direct competitor to Substack and Patreon.
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This raised concerns for users, not least of which was running afoul of copyright law. In [https://postplus.tumblr.com/post/657323537298833408/hi-there-as-you-might-have-noticed-were | Tumblr's official announcement], the company mentioned fanfic directly as possible premium content.
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This is just an added, optional feature you can take advantage of to empower your favorite artists, fanfic writers, or maybe even that one mashup Supernatural/Studyblr blog you’ve been following since 2016.
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On July 23, Tumblr [https://staff.tumblr.com/post/657450430647959552/the-communities-that-make-up-tumblr-are-built-by|reblogged] their initial post with more information to respond to concerns, which included:
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Fanfiction and fanart are frequently considered fair use and we support our Creators’ fair use rights. Monetizing fan work does not necessarily mean that it isn’t fair use.
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It is unclear whether Tumblr staff consulted with lawyers on this point.