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In May 2013, [[Yahoo!]] bought Tumblr for $1.1 billion,<ref>[http://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all&_r=0 Yahoo to Buy Tumblr for $1.1 Billion] dated May 19, 2013; [Yahoo to Buy Tumblr for $1.1 Billion reference link].</ref> leading some fans to predict a slow and gradual demise of the platform as a fandom community.<ref>[http://fail-fandomanon.livejournal.com/58263.html?thread=271994519#t271994519 Tumblr sponsors] post about advertising on [[Tumblr]] dated June 3, 2013;[http://www.webcitation.org/6H7uKX9O6 reference link]. </ref>
In May 2013, [[Yahoo!]] bought Tumblr for $1.1 billion,<ref>[http://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all&_r=0 Yahoo to Buy Tumblr for $1.1 Billion] dated May 19, 2013; [Yahoo to Buy Tumblr for $1.1 Billion reference link].</ref> leading some fans to predict a slow and gradual demise of the platform as a fandom community.<ref>[http://fail-fandomanon.livejournal.com/58263.html?thread=271994519#t271994519 Tumblr sponsors] post about advertising on [[Tumblr]] dated June 3, 2013;[http://www.webcitation.org/6H7uKX9O6 reference link]. </ref>
On December 3, Tumblr put out a post announcing that "Starting Dec 17, adult content will not allowed on Tumblr, regardless of how old you are" [https://tumblr.zendesk.com/hc/en-us/articles/231885248-Sensitive-content], with people comparing this to the demise of [[LiveJournal]]. See [[Tumblr NSFW Content Purge]].
On December 3 2018, Tumblr put out a post announcing that "Starting Dec 17, adult content will not allowed on Tumblr, regardless of how old you are" [https://tumblr.zendesk.com/hc/en-us/articles/231885248-Sensitive-content], with people comparing this to the demise of [[LiveJournal]]. See [[Tumblr NSFW Content Purge]].
On 12 August 2019, it was announced that Verizon would be selling Tumblr to Automattic, the parent company behind [[Wordpress]], just two years after acquiring the site in its purchase of Yahoo.<ref>[https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content Verizon is selling Tumblr to WordPress’ owner], The Verge. Published August 12, 2019 (Accessed August 14, 2019).</ref> Fannish glee ensued as it was revealed that Tumblr was sold for "less than $3 million", a significant writedown on the $1.1 billion that Yahoo paid to acquire Tumblr in [[2013]].<ref>[https://twitter.com/danprimack/status/1161038705295089664 Tweet by Dan Primack], posted August 12, 2019 (Accessed August 14, 2019).</ref>
See [[Timeline of Fandom on Tumblr]].
See [[Timeline of Fandom on Tumblr]].