|See also:||Larry Is Real, Larry Stylinson, Larrie, Bullshit 1.0|
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The Bullshit 2.0 tweets of November 2014 marked a major event for larries, One Direction fans who believed the conspiracy theory that Harry Styles and Louis Tomlinson were in a romantic relationship in real life.
The name Bullshit 2.0 was coined by larries and is a reference to a preceding event in 2012 that larries termed the bullshit tweet; after Bullshit 2.0 happened, the first bullshit tweet became known as Bullshit 1.0.
These tweets were interpreted in a radically different fashion by fans who believed in the conspiracy theory versus by fans who did not. (See Larry Is Real - LGBTQ+ Support and Bullshit 2.0.)
The tweets were posted on Louis Tomlinson's official twitter account and so were, and are still visible, to the entire fandom (and the media and the rest of the world).
Sequence of Events
On 9 November 2014, the British newspaper The Independent published an article titled "Louis Tomlinson supports gay Apple CEO Tim Cook - days after Harry Styles' comments on gender and sexuality", Archived version.
The article featured a photograph of Louis Tomlinson wearing an Apple t-shirt with a vintage logo; Apple Computer Inc.'s logo from 1977 to 1999 was rainbow-colored. The photo was one of several taken on November 7 when Louis went to a rehearsal for The X Factor; it appears that the photos were shared on social media the same day because fans were already excited about the rainbow design.
The headline mention of Harry Styles was in reference to a video interview published on November 3 in which band members were asked about what qualities they want in a girlfriend; Liam said "Female," and Harry replied, "Not that important". One Direction fans were very excited by Harry's comment, and a google search turns up a lot of articles in the press mentioning it.
The headline also mentions Tim Cook; he came out as gay on 30 October 2014.
The next day, 10 November 2014, Louis sent the following tweets to the writer of the Independent article in what would become known as Bullshit 2.0:
Louis Tomlinson (@Louis_Tomlinson):10 Nov 2014
The following day, Jenn Selby, the author of the article replied,
"Thank you for your tweet. I'm sorry you found our article in any way insulting..." / "At no point did we insinuate anything about your sexuality or mention your relationship, and nor would we..." / "We were merely speculating as to whether you'd shown your support to a brave man facing some persecution..." / "For his decision to come out in public recently. I'd like to remind my readers..." / "That being called 'gay' should never be insulting & that standing up for #LGBT rights is an admirable thing to do..."
There was immediate backlash from inside and outside the fandom for Louis's tweets. Many fans were angry because they believed that Louis's tweets were homophobic. The media then reported on fans' reactions.
To non-larries it seemed that Louis, a straight man, was objecting to being shown to support a gay man, and there was no good reason for him to object to that. Meanwhile, some larries thought this was evidence of internalized homophobia.
In protest, some fans encouraged others to unfollow Louis and One Direction on social media and cancel their pre-orders of their upcoming album. For many larries, this protest was done as an attempt to send a message to Sony and 1DHQ, not necessarily to punish Louis himself, because they saw him as a victim of his management's homophobia. Some larries believed it was One Direction's management, not Louis, who wrote the tweet.
Larries perceived the Bullshit 2.0 tweets to be an abrupt reversal of a previous trend that larries had been celebrating as One Direction's LGBTQ+ support. However, many argued that because his offline actions were supportive of LGBTQ+ fans, the homophobia in the tweets meant his twitter account wasn't really him; they believed Louis was doing his best to fight against an industry that had persecuted him for his sexuality. Louis had been the first band member to say he unreservedly welcomed LGBTQ+ fans. Many fans had been excited when he wore a rainbow t-shirt at the 30 April 2014 concert, and some even thought the t-shirt might be support for Rainbow Direction. (Others argue it was simply a coincidence as the t-shirt was likely related to his Vans endorsement deal.) In addition, some queer fans have reported that his interactions with them have indicated not just acceptance of but also in-depth understanding of the LGBTQ+ community. This seemed to be supported by his actions as a judge on The X Factor in 2018. Also see this 2017 post from a larrie's point of view on fandom perception of Louis as homophobic vs. larrie perception of Louis as supportive: "I'm new to the fandom, and I saw that article about Louis from the LGBT website...", Archived version
However, the interpretation of the tweets as homophobic was not universal.
Anti-larries and other non-larries have argued that people were misreading the tweets and ignoring the history of celebrity gossip magazines speculating about Louis's sexuality. Louis's tweets suggest he thought that the article was insinuating that he and Harry Styles were in a relationship, and many fans thought this was indeed the subtext of the article.
Louis was also known to be aware of fans' belief that he and Harry were in a relationship, and he and his family and girlfriend were frequently harassed about it on social media. Some non-larries thought he may have been frustrated that The Independent was perpetuating the conspiracy theory.
Fans pointing to either Larry-related harassment or celebrity gossip said that this history justified him snapping. Others thought he was still being a dick about it.
love who you love, there ain’t no other way.
fanart by tomlinsun
- Timeline post written by a larrie: Anonymous asked: What was bullshit 2.0?, Archived version, posted to tumblr by daysundercover, December 3rd 2014. 1,793 notes as of 26 September 2019.
- Example fan tweet from 7 November 2014:Louis wearing the rainbow apple shirt made my day.
- ODE Entertainment's official youtube channel. One Direction Fourplay: Harry Styles and Liam Payne answer your questions, 3 November 2014. Watch from ~2:20.
- Wikipedia:Tim_Cook, accessed 25 September 2019.
- Compiled from tweets sent to @Louis_Tomlinson on 11 Nov 2014. Accessed 11 Sep 2019
- "To do: Cancel FOUR pre-order..." by hiddensymposiarch, posted on Tumblr 10 Nov 2014. Accessed 5 Sep 2019, with 3,079 notes. Note that hiddensymposiarch was a big larrie at the time, but later became an ex larrie.
- "Why cancel the preorder and not buy anything from them?" by hiddensymposiarch, posted on 10 Nov 2014 on Tumblr. Accessed 5 Sep 2019.
- Since the only thing they seem to listen to is money.... Here's how to cancel your preorder on iTunes!, Archived version, posted to tumblr by goldbootedbaby (domlounation), 10 November 2014. 2,646 notes as of 26 September 2019. Other fans who reblogged the post thought the original poster was a larrie.
- "Anonymous asked: No, no, no, no, no. And there it is a straight-up denial. I am crying. Please let that be modest...", answered by lapelosa, posted on Tumblr 10 Nov 2014. 2,896 notes as of 25 September 2019.
- What makes you 100 percent sure that Louis didn't tweet the bullshit 1 and 2.0 tweet apart from the fact that management have access to his twitter?, Archived version, anon ask answered by larryftdua, 30 May 2015. 915 notes as of 25 September 2019.
- In Santiago, Chile. Wikipedia has a list of all the tour dates and a dated photograph with Louis in the t-shirt
- One of Rainbow Direction's founders speculated that Louis purposefully wore the rainbow t-shirt for concerts where Rainbow Direction didn't have anyone signed up to participate: Louis’ contribution to the Rainbow Chain, Archived version by thisiskatsblog, posted to tumblr Sep 10, 2014.
- Example post: "But this wasn't about whether Louis was or not showing support to Tim Cook, it was clearly about 'Larry', even thought it wasn't direct. If this was about Louis supporting LGBTQ+ fans and rights, it wouldn't have mentioned Harry....The way this article was written and titled, it's a clear click-bait for those people who actually believe Louis and Harry are in a romantic relationship since the X Factor days....Not to mention all the people who believe Larry is real have been harassing Louis, and his acquaintances for almost four years now." Why I Don't Think Louis Tomlinson Is Homophobic Nor A Jerk, Archived version, posted on blogspot by toriality, 21 November 2014. Accessed 26 September 2019.