|See also:||Yaoi, Shounen Ai, Girls' Love|
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In English, often abbreviated BL. Written as BL or ボイズラブ in Japanese. The manga and anime genre of fictional male homosexual romance, created for a female audience. Used interchangeably with yaoi and shounen ai in English (but not in Japanese).
- United States
- Both American fans and publishers commonly refer to the genre of BL as Yaoi. 
- While German fandom and publisher usage is a wild mix, shonen ai/shounen ai is still the term generally used for the BL genre, with yaoi (especially for sexually explicit works) and Boys Love in second and third place. 
- the contemporary catch-all term, used by both publishers and fans, which has replaced shonen ai, for both professional works and fanworks. In Japan, yaoi is the sexually explicit, amateur subset of BL. (The word may also be used disparagingly to refer to PWP content and a lack of artistic merit.)
Adding to the confusion is the fact that preferred terms in Japanese have shifted over time, particularly as styles changed.
- BL/Boys' Love - This is the current preferred term. It covers many types of media besides manga.
- Yaoi - This once referred to poor-quality doujinshi, but now is sometimes used to refer to PWP stories or PWP elements in stories, both professional and amateur.
- June - This is both the name of a well-known BL manga magazine and an obsolete term for BL.
- Tanbi - This term referred to the elaborate style of stories common in June Magazine in the 1980s. Tanbi is no longer produced.
- Shounen Ai - This referred to the original m/m manga from the 1970s. They were much more softcore than contemporary BL, but in Japanese, 'shounen ai' was never used as the softcore alternative to 'yaoi'.
Manga that target a gay male demographic are known as 'bara'. The art style emphasises 'masculine' traits, such as large muscles and hairy bodies.
- "The term yaoi is used interchangeably with boys’ love in English; I don’t expect the practice to stop, especially since it’s been well-embedded in the U.S. by manga publishers." July 17th 2008. Dru Pagliassoti. Boy's Love vs Yaoi: An Essay on Terminology
- Fannish: cf. also Yaoi-Con , the biggest United States BL-themed fan convention.
- Publishers: While manga publisher Tokyopop has abandoned an explicit genre label and groups its BL/Yaoi manga under 'romance' or 'drama' (cf. TokyoPop Website, state Oct. 8th 2008, the BL-only publisher Yaoi Press upholds this usage.
- cf. usage on Animexx.de, home to a large part of German manga and anime fandom, and the homepages and genre listings of the three biggest German manga publishers: TokyoPop ('romance' or 'drama', but, unofficially, still 'Shonen Ai' cf. company blog post date Sept. 12th 2008, EMA (Shounen Ai), and Carlsen Manga (Boys Love). All pages:
- February 16th 2003. Aestheticism. Definitions From Japan: BL, Yaoi, June
- Aestheticism.com's definition list