Always In My Heart
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The Always In My Heart tweet, commonly abbreviated to AIMH, is an important symbol in Larry fandom. The original tweet was sent by One Direction bandmember Louis Tomlinson to Harry Styles in October 2011 and reads, "Always in my heart @Harry_Styles . Yours sincerely, Louis". It is the second-most retweeted tweet on Twitter with 2,112,786 retweets as of 17 April 2016.
The reason for the tweet's popularity is two-fold. First, it is an adorable and shippy tweet, and Harry/Louis is the most popular ship in a very large fandom. Second, larries consider it to be evidence that Harry and Louis are in a secret relationship in real life. As such, they have purposefully retweeted it as often as possible to get more people to notice it or perhaps to prove a point. There was even a campaign at one point to get it to the 2 million mark.
In 2015, fans at a Swedish 1D concert printed the tweet on the back of a Swedish flag and tricked Harry into picking it up and waving it around during the concert; this moment was caught on video, uploaded to the internet, and giffed. Larries used it as evidence that Larry is real; anti-larries argued that Harry's face showed clear displeasure the moment he saw what was on the other side of the flag.
- Adweek, 13 January 2015: Ellen, 1D and the President – The 3 Most Retweeted Tweets in History. Time magazine, 20 March 2016: These Are the 10 Most Popular Tweets of All Time.
- Louis_Tomlinson. "Always in my heart @Harry_Styles . Yours sincerely, Louis". 2 Oct 2011.
- What that point would be is not very clear to outsiders. That there are a lot of larries? Tumblr user lornasaurusrex listed retweeting the AIMH tweet as one of the ways to win the Big Gay War: How to win the Big Gay War:, Archived version, posted to tumblr 23 January 2016. Perhaps the high retweet count is meant to send a message to the evil management company that their closeting efforts have not been effective, or that people actually like the idea of H/L together; larries have argued that 1DHQ is closeting H/L on the assumption that having gay boybanders would be bad for business.
- For example: Today would be a great day… To get AIMH to 2,000,000 RTs.;archived; posted to tumblr 22 January 2016 by sexatoxbridge.
- Instagram users lxrryfighter and niallyea: one of them tweeted a photo of the completed flag as proof.
- Whether or not it was meant as a "trick" was hotly debated after the fact. anti-larries said that the girls who created the flag admitted as such in their original post: "The girls tried to lie their way out of it, but it was right there in their original post. They wanted to trick Harry, because they knew he routinely picked up country flags." Love that you mentioned that the girls with the..., Archived version, ask answered by stopmeanpostalert, July 26, 2015. larryisnotmycupoftea provided screencaps: 
- vine example. youtube examples: HARRY’S REACTION WHEN HE NOTICED THE TWEET AIMH IN THE BIG SCREEN, uploaded September 2015, Harry holding a flag with the "Always in my heart" - Tweet / Sweden, Gothenburg 23/6-2015, uploaded June 2015
- For example, see this 23 June 2015 tumblr post by knightchanges: AIMH // SWEDEN, Archived version